Category Archives: Press Releases

MINNEAPOLIS COUPLE FINDS VIBRANT DOWNTOWN LIFESTYLE AT 40 PARK IN MORRISTOWN

Posted on March 21, 2012 | Leave a comment

The Penthouse terraces at 40 Park feature spectacular views of historic downtown Morristown.

MORRISTOWN, N.J – Dr. Avi Nahum and Jean Holloway were enjoying life in a beautiful condo in one of Minneapolis’ most desirable, pedestrian-friendly neighborhoods when Mrs. Holloway was offered a job with a medical technology company in New Jersey. The new employment opportunity was perfect for her, but it meant she and her husband would have to move to New Jersey and leave the neighborhood they loved behind. They had mixed feelings about the move until they discovered 40 Park, the luxury condominium building in the heart of downtown Morristown.

A friend of the couple who lived in New Jersey sent them a link to a newspaper article on 40 Park with a simple message: “This looks like the type of place you would enjoy; you should check it out.” The thought of living in a luxury building in the heart of a thriving, historic downtown did appeal to them, so Dr. Nahum contacted his real estate agent and asked to add 40 Park to their search itinerary. After visiting the community, the couple was sold. The spectacular Penthouse residences immediately appealed to them, with their beautifully-appointed living spaces and expansive layouts that were just the right size, while the vibrant, walkable neighborhood with numerous restaurants, boutiques, coffee shops and cultural attractions reminded them of home.

“Our Minneapolis condo was in a nice neighborhood just two blocks from the Mississippi River, right above a grocery store, and within walking distance of many great restaurants and coffee houses,” Dr. Nahum said. “40 Park and downtown Morristown share many of those same characteristics. We both like the city type of living and being in a walkable neighborhood with a true community feel. It’s great to not have to use the car at all on weekends if you don’t want to. There are so many things to do within a few blocks of the building, yet when we want to venture out, having New York City only an hour away by train is a real plus.”

Dr. Nahum and Mrs. Holloway chose a two-bedroom, two-bath Penthouse with 1,730 square feet of indoor living space. The Penthouse boasts an open floor plan with spacious living room, dining area and gourmet kitchen. The lavish master suite includes a separate sitting area, huge walk-in closet and master bath with marble floors and countertops, cherry cabinetry, his-and-hers undermount sinks, soaking tub and frameless glass shower doors.

The 600 square-foot terrace is the real jewel of the home for the couple since they both enjoy spending time outdoors. The uniquely-designed terrace is accessible from virtually every room in the home via sliding glass doors or French doors. The couple will enjoy views of downtown Morristown, including Market Street and a side view of the scenic Morristown Green. Dr. Nahum looks forward to grilling on the terrace, entertaining friends and landscaping the outdoor space to his liking.

“The home’s layout is exactly what we like and it’s the right size for us, not too large and not too small,” Dr. Nahum said. “It is airy, open, full of light, and there is a great terrace that you can barbecue on. We will spend a lot of time out there. And I would like to grow tomatoes. To me, that would be a fine use of the space.”

Dr. Nahum and Mrs. Holloway won’t have to walk far to enjoy some of the finer things downtown Morristown offers. The Shops on the Green on the ground level of 40 Park and adjacent Metropolitan at 40 Park is home to popular shops and restaurants such as Roots Steakhouse, Urban Table, Starbucks, Qdoba, the AT&T Store and Powerflow Yoga. Numerous other restaurants, shops, theaters and art galleries are also within walking distance. Attractions such as the Frelinghuysen Arboretum, Shakespeare Theater of New Jersey and Washington’s Headquarters historical site are all less than a five-minute drive away.

Residents can also walk to the Morristown Train Station, with service to midtown Manhattan, while downtown Morristown offers commuters easy highway access to major job centers and recreation areas along Route 287, Route 78 and Routes 202/206.

40 Park residents also enjoy the luxuries and conveniences of an upscale building, including full-time concierge service and The Park Center, a private amenity floor within the building that features a fitness center, billiards tables, flat-screen TVs and a media room. Each home comes with private, indoor parking.

A flurry of recent sales activity has left only four Penthouses and one Signature residence remaining available at 40 Park. The remaining two- and three-bedroom Penthouses feature up to 2,720 square-feet of living space, 2-3 ½ baths, and up to 1,500 square-foot private terraces.

For more information, please call 973-359-0010 or visit www.40Park.com. To view online video testimonials of residents sharing their experiences at 40 Park, visit www.WeLove40Park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960. The Sales Center is open daily from 10 a.m. to 6 p.m. Guests can call at any time to arrange a private tour.

 

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SOARING BUYER INTEREST IN NEW “NORTH SIDE” RESIDENCES LEADS TO A FLURRY OF SALES ACTIVITY AT VIZCAYA

Posted on March 15, 2012 | Leave a comment

WEST ORANGE, N.J. – Pent-up demand for new homes in the main building of Vizcaya, the luxury gated community in West Orange, has caused a flurry of recent sales activity.

Buyers are responding to the debut of the new North Side Penthouses and Residences by showing up in record numbers to tour the architecturally-striking main building, with many wasting little time before purchasing their favorite homes. The opening of the North Side residences marks the completion of construction on the main building, which has been one of the most exciting luxury residential options in New Jersey since opening in April 2009. Amidst all of the sales activity, even the furnished model home in the recently relocated sales center was sold, forcing the sales staff to happily relocate once again.

“Sales here at Vizcaya have been so strong recently that we have even sold our sales center,” said Lisa Macchi, Vice President of Sales and Marketing at Millennium Homes, the Developer of Vizcaya. “Recent housing data has been encouraging and that is certainly reflected in the increased interest we are seeing from buyers who show up to tour our North Side Residences and Penthouses, as well as our Maisonette homes. These savvy buyers realize that with the spring sales season approaching, limited inventory and a strengthening overall housing market, now is an excellent time to make a decision on a new home.”

Located in one of the most exclusive residential areas in the state, Vizcaya offers home buyers the experience of living in a country estate right in the heart of suburban Essex County. The main building rises majestically above a tree-lined ridge top, offering sweeping views of the horizon and a location right in the middle of landscaped walking paths, manicured gardens, tennis courts and charming cul-de-sacs with luxury townhomes. The building incorporates a traditional stone façade with gleaming white trim, stylish railings, rows of bay windows, elegant dormers and a brilliant grand terrace.

The Residences and Penthouses at Vizcaya are known for their lush interior spaces as much as they are for their ideal location in peaceful western Essex County. Homeowners enjoy richly-appointed great rooms, gourmet kitchens and exceptional master-suites with spa-inspired baths.

Four distinct home types are available. Penthouses with two and three bedrooms, 2.5-3.5 baths and up to 3,466 square feet of living space are priced from $1.3 million. Three-bedroom, 3.5 bath Maisonettes with 3,237 square feet of living space are priced from the $900,000s. Residences with two to three bedrooms, 2.5-3 baths and up to 2,662 square feet of living space are priced from the low $800,000s. Four-bedroom, 3.5-bath Townhomes with up to 2,895 square feet of living space are priced from $799,990.

All residents of Vizcaya enjoy unparalleled amenities and white glove services. Popular amenities include a spa, sauna, steam room, massage rooms, fitness room, yoga/aerobics room, tennis court and heated indoor and outdoor pools. Community game rooms, parlors and terraces in the main building provide residents with hours of additional entertainment.

Residents also enjoy 24-hour access to a concierge, gated security and valet parking for themselves and their guests. Residents who choose to travel frequently or leave for the winter can enjoy a stress-free vacation knowing that their home will be safe and the concierge is only a phone call away if they need anything.

Vizcaya’s location is both peaceful and convenient. Manhattan is a short, 30-minute car ride away, while New Jersey Transit rail stations are nearby in Millburn and South Orange. Many of New Jersey’s best theatres, art galleries, restaurants and golf courses are also just a short drive away.

For more information or to schedule a tour, please call (973) 325-6712 or visit Vizcaya’s website at www.vizcayanj.com. The Sales Center is open daily by appointment from 11 a.m. to 5 p.m., six days a week (closed on Thursday).

To Visit Vizcaya

Take GSP North/South to Exit 145. Follow signs to Rte. 280 W. Take Rte. 280 W to Exit 6A (Laurel Ave. S). Follow exit around onto Laurel Ave. After 1/4 mi bear left onto Shrewsbury Dr. Follow Shrewsbury Dr. 2.5 mi to 2nd traffic light (Northfield Ave.). Make left onto Northfield Ave. and proceed to 2nd traffic light (Vizcaya/JCC). Make Left onto Vizcaya Blvd. and follow up hill to Sales Pavilion on left.

About Millennium Homes, a Division of BNE Real Estate Group

Millennium Homes, a division of BNE Real Estate Group, has been dedicated to building quality homes that reach the highest industry standards for design. For more than 50 years, BNE Real Estate Group has been building communities nationwide. Whether apartment residences, condo flats, town homes, single family or homes for active adults, BNE Real Estate Group understands the elements that make a development a true community. BNE Real Estate Group has envisioned and completed over 100 communities that stretch from New Jersey south to Florida and west to Texas and California.

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COLDWELL BANKER NEW HOMES RAISES THE BAR WITH INNOVATIVE MARKETING STRATEGY AT SUMMIT PLACE

Posted on March 14, 2012 | Leave a comment

Award Winning Sales and Marketing Firm Utilizes Proactive Approach To Sell Nearly 90% of Initial Phase of Homes at Union County Condo

SUMMIT, NJ – Utilizing an innovative sales and marketing strategy designed to offset today’s challenging residential housing market, Coldwell Banker’s New Homes Division has successfully sold nearly 90% of the homes in the initial phase of 25 upscale condominiums at Summit Place in this sought-after Union County township.

The Parsippany, N.J.-based residential sales and marketing firm achieved the results thanks in large part to a proactive approach that carefully considered the needs and desires of the marketplace during the design process, notes David Schoner, Vice President of Coldwell Banker’s New Homes Division.

The company began market and product studies at Summit Place in 2009 — two years prior to the official sales opening of the community located off of Summit Avenue and much earlier than usual for a new construction sales program. Company officials conducted multiple focus groups to determine what prospective buyers were looking for in new homes, as well as what was important to them in the buying process.

“From the day site work began at Summit Place, there was significant interest from local residents, many of whom weren’t necessarily in the market for a new home at that time,” says Mr. Schoner.

“We decided to establish a remote office early on and invite these residents in to discuss topics ranging from why they were interested in the project to what their motivation would be when looking for a new home; what finishes and appointments they would desire and what pricing structure would be attractive to them. For those who had already been considering a new home purchase, we talked about other communities they’d visited and how they felt about the home buying process in general.”

The feedback proved to be invaluable, with many thoughts focused on the often overwhelming task of choosing interior selections. This spurred Summit Place’s developer, Mark Built Homes, to make a key decision in its development approach.

“It was clear from the outset of the focus groups that people were frustrated and anxious about the daunting task of choosing finishes in a new home,” says Mr. Schoner.

“To alleviate these concerns, streamline the process and give buyers what they were looking for, we created seven distinctive selections packages that couldn’t be mixed and matched, making the homes semi-customized while eliminating much of the stress. Simply put, we asked buyers what they wanted in their homes in terms of tile, cabinetry, lighting and more, and the developer set out to build it.”

The end result was a hit. In fact, 50% of the homes in the initial housing phase at Summit Place were purchased by those who participated in the focus groups when sales opened in April of 2011.

“From the builder’s standpoint, we took the guesswork out of the process by providing them with actual, objective evidence of what their potential buyers would want in a new home,” Mr. Schoner points out. “By saving them time and money and delivering a product we knew our buyers wanted, we were able to achieve impressive sales velocity at a time when most new-construction developments were not successfully capturing the market’s attention.”

The initial phase of homes at Summit Place is situated in an elegant four-story elevator building notable for its classic brick and stucco exterior. A second phase of condominiums is in the early stage of construction with sales expected to open in early 2013.

Priced from the upper-$500,000s to $1.2 million, the remaining single-level homes in the first phase include a 1,0001 square-foot one-bedroom condominium with den, a 1,458 square-foot two-bedroom home and a 1,611 square-foot two-bedroom residence with a massive 889 square-foot outdoor terrace. The homes boast soaring ten foot ceilings, gourmet kitchens with custom wood cabinetry, granite or quartz counter tops and backsplash and KitchenAid appliances; and master bathroom suites with lavish master baths featuring marble or stone floors and Kohler sinks, baths and fixtures. Each home includes outdoor space.

In addition to the luxurious homes, Summit Place’s appeal also stems from its desirable location in one of New Jersey’s most recognizable small town environments and just steps from the NJ Transit Summit Train Station. The community is a mere two blocks from the Township’s downtown district which offers fine dining, quaint boutiques, and local shops and services. Recreation also abounds within the Township with numerous community parks, open space, turf and natural grass playing fields, running tracks, 3 par, nine-hole golf course and family aquatic center. Residents will also find some of New Jersey’s exciting cultural venues nearby, including the New Jersey Center for Visual Arts, Summit Playhouse and the Reeves-Reed Arboretum with formal gardens, woodlands and more.

“Summit is also easily accessible thanks to major highways and public transportation options minutes away,” Mr. Schoner adds. “In addition to the NJ Transit service which whisks daily commuters directly into Manhattan, Routes 24 and 78 offer easy access to Newark Airport and the many attractions of northern and central New Jersey.”

For additional information on Summit Place or to schedule an appointment to visit, please call 877-559-1302 or visit www.summitplacecondos.com.

ABOUT MARK BUILT HOMES

Led by President Michael Markovitz, Mark Built Homes has been a renowned, award winning family-owned business for more than three generations. The company is responsible for creating distinguished neighborhoods of all kinds, ranging from luxurious single-family estate home communities to magnificent townhomes and well appointed condominium offerings. Recent successful developments include The Heights at Tenafly and Pheasant Crossing in Basking Ridge and Bernardsville.

ABOUT COLDWELL BANKER NEW HOMES

Formed in 1988, Coldwell Banker New Homes Division features a dedicated group of specialists to oversee the management and marketing services of new home construction. With the combined resources of Coldwell Banker, the New Homes Division assists the entire builder/developer/investor community and satisfies all real estate needs. Under the direction of Vice President David Schoner, the division represents more than 250 builders in the tri-state area and offers a portfolio of 100 new home projects annually.

 

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MARKETING DIRECTORS ADDS 75 CLINTON TO EXPANDING BROOKLYN PRESENCE

Posted on March 8, 2012 | Leave a comment

Designed by Rawlings Architects, 75 Clinton’s elegant homes feature a host of condominium-level finishes and appointments, including bamboo floors, high ceiling heights ranging from 9’6” to over 12’, and kitchens with stone countertops and backsplashes and stainless steel Bosch and Liebherr appliances.

NEW YORK, NY (March 8, 2012) – For the third time in less than a year, The Marketing Directors, Inc. has emerged as the preferred choice to bring a newBrooklyn development to market.

The 30 year-old Manhattan-based firm has been named the exclusive marketing and leasing agent for 75 Clinton, a nine-story luxury rental building featuring 74 upscale residences in the heart of Brooklyn Heights.

The new assignment follows the Marketing Directors’ successful lease-up of the 95-home Arias Park Slope rental building in less than five months and the recent announcement that it will direct the marketing and leasing for Midwood Investment & Development’s newest luxury rental development at 285 Broadway inWilliamsburg.

The Marketing Directors officially launched the leasing program at 75 Clinton this week for the property’s new owner, Invesco, and Property Manager, Milestone Management.  Monthly rents start at $2,800 for studios, $3,210 for studios with home offices, $3,660 for one-bedroom residences, $5,000 for two-bedroom layouts and $7,630 for three-bedroom homes.  Immediate occupancy is available.

“Originally conceived as a condominium, 75 Clinton offers expansive residences with a level of finishes that is truly outstanding,” notes Jacqueline Urgo, President of The Marketing Directors, Inc.  “Coveted amenities such as a 24-hour attended lobby, on-site fitness center, and a landscaped roofdeck with breathtaking views combine with a sought-after Brooklyn Heights location to create an exceptional lifestyle experience.”

Centrally located amidst the vibrant Brooklyn Heights neighborhood, 75 Clinton puts residents in the heart of a dynamic offering of shopping, culture, dining, and nightlife.  Just steps away from the building is easy access to transportation to Manhattan, including the R, N, 4, 5, 1 and 2 trains.  Just minutes from the property is The Promenade, a scenic third-of-a-mile waterfront stretch offering iconic views of lower Manhattan, South Street Seaport, the East River and the Brooklyn Bridge. 

Designed by Rawlings Architects, 75 Clinton’s elegant homes feature a host of condominium-level finishes and appointments, including bamboo floors, high ceiling heights  ranging from 9’6” to over 12’, and kitchens with stone countertops and backsplashes and stainless steel Bosch and Liebherr appliances.  Every home includes an audio/video intercom system and a washer and dryer, while many residences feature private outdoor space.

For more information on 75 Clinton and to schedule a private appointment to view a model home, call 718-517-3170 or visit the community’s website at www.75clinton.com.

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About The Marketing Directors

The Marketing Directors is a full-service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development serving many of the industry’s most prominent developers across the United Statesand Canadasince 1980.  The company is led by founder Adrienne Albert, who was inducted into the National Sales and Marketing Council of the National Association of Home Builders (NAHB) Hall of Fame as a Legend of Residential Marketing in 2009 — the first woman to be inducted into the “Hall” in its 16-year history.  Jacqueline Urgo leads the NE operation.  David Tuftsleads The Marketing Directors, SE formed in 2007.  The Marketing Directors presently represents condominium and rental developers in markets such as New York, New Jersey, Connecticut, Georgia, Florida, North Carolina and Toronto.  For more information, call 212-826-8822 or visit www.themarketingdirectorsinc.com

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FIRST RESIDENTS MOVE INTO THE VUE IN DOWNTOWN NEW BRUNSWICK

Posted on March 7, 2012 | Leave a comment

NEW BRUNSWICK, N.J. – The first residents have begun moving into The Vue, the new luxury building in the heart of downtown New Brunswick featuring a unique mix of rental residences and Penthouse condominiums and direct walkway access to the New Brunswick Train Station.

Additional move-ins are scheduled in the coming weeks as more than 25% of the rental residences have been leased and ten penthouse condominium homes have been sold in just ten weeks at the 23-story building, according to the New Brunswick Development Corporation (DEVCO) , which is developing The Vue in partnership with Pennrose Properties.

The residences at The Vue, which are situated on the prime upper floors of the building above retail and commercial space and a parking garage, include 150 luxury rental homes and 42 Penthouse condominiums occupying the top three floors.

The Marketing Directors, Inc. is the building’s exclusive marketing, sales and leasing agent.

“It’s always an exciting milestone when residents begin moving in and start transforming a building into active environment,” notes Christopher J. Paladino, President of DEVCO.             “We’re delighted that they will now be able to enjoy The Vue’s luxurious homes with impressive views of the Raritan River and New Brunswick skyline, first-class amenities and an ultra-convenient location”

The tallest building in the City of New Brunswick, The Vue is ideally situated on Somerset Street and Easton Avenue with direct walkway access to New Brunswick’s train station, which offers express service into Manhattan and Philadelphia.

“Residents will enjoy the added convenience of shops and services at their doorstep,” says Timothy Henkel, Senior Vice President of Pennrose Properties, LLC.  “The building will house 57,000 square-feet of retail space in its first eight stories, including a full-scale Barnes & Noble book store and a Brother Jimmy’s BBQ restaurant, as well as a 657-space parking garage.  The Vue is also located next to Rutgers University and is a short walk to all the entertainment and cultural attractions of New Brunswick.”

Two professionally-decorated model residences are now open at The Vue.  One home displays the luxury finishes and appointments of the condominiums, while the second model illustrates those of the rental residences.

One- and two-bedroom condominium homes at The Vue range in size from 773 to 1,216 square feet of living space and are initially priced from $277,000.  The well-appointed residences feature hardwood flooring throughout the living and dining room, recessed lighting, and open gourmet kitchens complete with custom cabinetry, granite countertops and backsplashes, and state-of-the-art, stainless steel GE Energy Star appliance packages.  Master baths are adorned with silvery gray granite countertops and marble flooring, elegant arctic white title shower surrounds, custom café vanities with polished chrome fixtures and glass-enclosed showers.  Each home also includes a washer and dryer.

The Vue also offers a mix of one- and two-bedroom rental homes with myriad upscale features, including hardwood flooring in living and dining rooms, gourmet kitchens with grey oak cabinetry, quartz countertops and stainless steel GE Energy Star appliances; luxurious master baths and in-home washer and dryers.  Monthly rents for these residences begin from $1,850.

“The building is finding its market with a rare offering of both condominium and rental residences that appeals to people with different lifestyle needs and requirements,” notes Jacqueline Urgo, President of The Marketing Directors, Inc.  “All appreciate the exceptional value found here in terms of upscale finishes, superb amenities and services and convenience.”

Residents at The Vue enjoy a wide assortment of resort-like amenities, including an attended, custom designed lobby; fully-equipped fitness center and residents-only lounge featuring a billiards table, flat screen televisions, WiFi business bar and a separate catering kitchen and conference room.  The Vue has also partnered with Verizon’s Virtual Concierge service to provide residents with additional services such as dining and building event reservations, and the ability to manage local venders (i.e. drycleaner, florist, housekeeping service, etc.) remotely.”

The Vue was developed in accordance with guidelines set by New Jersey’s Clean Energy Program’s™  (NJCEP) Pay For Performance which encourages new construction developments to achieve energy costs 15% below the current energy code.  As a result, homes at The Vue are more environmentally-sensitive and more efficient than comparable new construction buildings while providing greater comfort and lower energy bills.

.For additional information on The Vue, please call 732-828-0111 or visit www.TheVuenj.com.  The building is located at 110 Somerset Street, New Brunswick, NJ.  The onsite sales and leasing office is open Monday thru Friday from 10:00am to 6:00pm and Saturday and Sunday from 11:00am to 6:00pm.

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TWO NEW PENTHOUSE SALES JUST DAYS APART AT 40 PARK REFLECT LIMITED COLLECTION’S SENSATIONAL APPEAL

Posted on March 1, 2012 | Leave a comment

Only Five Penthouses Remain at the Luxury Residential Building on the Morristown Green

 MORRISTOWN, N.J, March 1, 2012 – Extraordinary penthouse living in the heart of downtown Morristown has struck a chord with two new home buyers who recently purchased two spectacular Penthouse residences just days apart at 40 Park, one of the most unique and sophisticated luxury residential buildings ever built in Morris County.

The new sales at the upscale condominium building overlooking the Morristown Green has left just five residences remaining in the exclusive Penthouse collection, along with a limited selection of Signature residences

“The success of 40 Park is testament to both its coveted location in the center of Morristown’s dynamic downtown district and the distinctive character of the residences, which combine with the building’s upscale amenities and services to give our homeowners a unique lifestyle experience,” notes Debra Tantleff, a Vice President of Development at Roseland Property Company, which is developing 40 Park in partnership with Woodmont Properties.

“The Penthouses, in particular, are some of the most impressive residences we’ve ever been a part of, setting a new standard for luxury and elegance. We’re delighted that buyers are reacting positively to these exceptional homes.”

The number of prospective buyers visiting the 40 Park Sales Office and furnished model homes has increased significantly in recent weeks, indicating a growing appreciation for 40 Park’s upscale offering, as well as a sense of urgency as specific designs and locations continue to sell out.

“We’re seeing more and more people embracing the idea of customizing their lifestyle through well-conceived single-level living, a maintenance-free environment and a convenient location where they can walk to all that downtown Morristown has to offer,” Ms. Tantleff points out.

“This is true of both area residents moving from throughout Morris County and neighboring locales to those relocating from other parts of the country as 40 Park and Morristown are proving to have wide-spread appeal.”

The new Penthouse sales at 40 Park included a three-bedroom, 3 ½-bath residence featuring 2,788 square feet of luxurious living space, a gourmet kitchen, a huge living/entertaining area and a den. A magnificent 1,800 square-foot terrace wraps around the corner of the residence, offering unparalleled outdoor space and stunning views of the Morristown Green. Also sold was a two-bedroom, two-bath Penthouse featuring 1,730 square feet of living space and a 600 square-foot outdoor terrace facing Market Street with partial views of the Green.

The remaining two- and three-bedroom Penthouses available at 40 Park are priced from $1 million to $2 million and feature up 2,788 square-feet of living space, 2-3 ½ baths, and up to 1,500 square-foot private terraces. Elegantly-designed Signature residences are also available from the upper-$700,000s, giving buyers a diverse offering of floor plans and home types to choose from even as the total number of homes remaining in the building continues to dwindle. All of the single-level residences boast a variety of upscale features and appointments, such as hardwood floors, marble countertops and gourmet kitchens. Balconies with decorative railings and architectural bay windows add a level of design distinction and sophistication.

40 Park homeowners also enjoy The Park Center, a private amenity floor within the building that includes a state-of-the-art fitness center, billiards tables, flat screen TVs and a media room. All homes also come with private, indoor parking and concierge service.

Created to embrace everything that one of New Jersey’s most scenic and historic downtowns has to offer, 40 Park features 76 single-level condominium residences housed in a distinctive seven-story building. Ground level retail such as Roots Steakhouse, Urban Table, Starbucks, Qdoba and the AT&T Store makes going out to dinner or grabbing a cup of coffee as easy as walking just a few steps from your front door. Numerous other shops, restaurants, theatres and art galleries are also within walking distance – as is the Morristown Train Station.

Morristown’s location near several major highways and employment centers adds to 40 Park’s appeal. The community is just a few minutes away from Route 287, Route 78 and Routes 202/206, offering commuters easy access to their places of employment. A number of different day trips are possible, with some of New Jersey’s best hiking trails, scenic lakes and outdoor recreation located a short drive away.

For more information on 40 Park, please call 973-359-0010 or visit www.40park.com. To view online video testimonials of residents sharing their experiences at 40 Park, visit www.WeLove40Park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960. The Sales Center is open daily from 10 a.m. to 6 p.m. Guests can call at any time to arrange a private tour.

 

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NEW SALES CENTER AT CRYSTAL POINT AWES HOMEBUYERS WITH MAGNIFICENT NEW YORK CITY VIEWS

Posted on February 29, 2012 | Leave a comment

JERSEY CITY, NJ. – Crystal Point has unveiled a new sales center that’s sure to electrify visitors to the 42-story condominium building situated directly on the Hudson River waterfront with awe-inspiring Manhattan and Jersey City views.

Located in a spectacular decorated two-bedroom Penthouse home on the 41st floor of the crystalline-inspired building, the sales facility is one of the most impressive of its type – combining stylish interior designs with floor-to-ceiling windows that maximize Crystal Point’s unique location and provide unobstructed vistas of the New York City skyline stretching from downtown Manhattan to the George Washington Bridge

“Crystal Point unquestionably has some of the best views on New Jersey’s Hudson River ‘Gold Coast,” says Brian Fisher, president of Fisher Development Associates, which is developing the collection of 269 residences. “This luxuriously appointed sales and model center will allow visitors to experience views of downtown Manhattan and western New Jersey from the moment they walk in the door.”

With nearly 90% of its homes sold, a new selection of premium condominiums that represent some of the finest opportunities to date at Crystal Point has been released for sale.

The homes, which are priced from the upper $500,000s, provide the added advantage of immediate occupancy dates, meaning homebuyers can enjoy their new upscale urban lifestyle just weeks after signing a contract. Available residences include spacious one- and two- bedroom homes, including Penthouse condominiums.

“We’re on the verge of completing one of the most successful sales programs in Hudson County in recent memory,” Mr. Fisher says. “However, fantastic purchasing opportunities still remain.

“Each of the available condominiums offers the same attributes that continue to make Crystal Point the preferred choice of today’s homebuyers, with unprecedented value, luxurious living spaces, five star amenities and sought-after direct waterfront location. Best of all, those who act quickly and purchase now can be residing in this spectacular building just in time for the spring season.”

Homes at Crystal Point range from 800 to 1,586 square-feet and offer an array of premium finishes. Residents also benefit from an on-site concierge and round the clock on-site valet parking. Homes are made even more attractive thanks to a 30-year tax abatement that has been granted to the building.

“Floor-to-ceiling windows drench the homes in natural light and many of the residences offer riverfront balconies,” notes Adrienne Albert, CEO of The Marketing Directors, Inc., the building’s marketing and exclusive sales agent.

“Many kitchens boast Italian Pedini wood and glass cabinetry, sparkling quartzite counters, under-cabinet task lighting, full height pantries, islands with breakfast bars and a full Jenn-Air appliance suite. Each residence also has SMART home technology capabilities and a full-sized washer and dryer.”

Created by the renowned New York City architectural firm Gruzen Samton LLP, the distinctive design of the landmark Crystal Point building maximizes its unrivaled waterfront location and creates homes with modern, open and furnishable living areas.

“Unlike many high-rise developments which often seem cavernous with long hallways, we split the Crystal Point plan in half with elevators positioned in the middle of the residential floors to create short corridors and provide the building with a very intimate feel,” says Jordan Gruzen (FAIA) of Gruzen Samton.

“We utilized multiple façade planes to break the building‘s mass up and ensure that every home has magnificent views. From the moment you open the front door of each home, you are aware of the views and the light. The layouts of the homes themselves often create large square rooms and sprawling living spaces that are open, airy and extremely functional.”

The lifestyle that separates Crystal Point can be seen in its Manhattan-style amenities. Outside, residents enjoy an expansive outdoor deck of over ten thousand square feet overlooking the Hudson River on the building’s sixth-floor, featuring a sparkling pool, giant hot tub, cabana style dining areas, and lounge chair seating, as well as two BBQs and dining area, fire pit and a children’s play area.

Indoors, there’s five-star amenities including the Crystal Spa with a thermal bath, sauna, steam and treatment rooms, a yoga/aerobics room, state-of-the-art fitness center, lounge with flat screen televisions, game room with billiard and poker tables, children’s play room and a screening room within the Crystal Club.

The award-winning Crystal Point building has been recognized as the ULI-NNJ’s 2010 “Project of the Year” and last year received the Gold Award for “Community of the Year” from the National Association of Home Builders.

Crystal Point is conveniently located between the Paulus Hook and Newport sections of Jersey City and steps from PATH trains at both Exchange Place and Newport with direct access into New York City and a Light Rail station.

For additional information on Crystal Point, please call 201-433-7778 or visit www.crystalpointcondos.com.

 

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PRINCIPLES OF HORNROCK PROPERTIES ACCEPT AWARD FOR BEST INTERIORS ON BEHALF OF HIGHPOINTE AT WOODBURY JUNCTION

Posted on February 28, 2012 | Leave a comment

The National Association of Home Builders Notes the Orange County, NY, Community Boasts One of the Six Best Designed Interior Spaces in the USA and Canada for its Size Category

MAURICE & DAVID HORNBLASS OF HORNROCK PROPERTIES

MONROE-WOODBURY, N.Y. – – David and Maurice Hornblass, the Principles of HornRock Properties, recently accepted a Silver Award from the National Association of Home Builders at the organization’s annual national conference in Orlando, Fla. The Silver Award was for the “Best Interiors” award category for homes between 1,500 and 2,500 square feet, and honored HornRock’s HighPointe at Woodbury Junction property in the town of Central Valley, N.Y.

The award recognizes HighPointe at Woodbury Junction’s interior space as being among the top six in the United States and Canada for homes in its size category. The model home was merchandised by Lita Dirks & Co.

“We are thrilled to receive this award from the NAHB and honored that our homes at HighPointe at Woodbury Junction have been so well received by both our fellow industry members and the home buying public,” said Maurice Hornblass. “This award is a testament to the thoughtful design of our homes and to the hard work every single one of our team members have put into the property since day one.”

Created to embrace everything that makes life in the Hudson Valley special, HighPointe at Woodbury Junction is a family-friendly community situated on the top of a ridge in the town of Central Valley, near exit 16 of the New York Thruway. The community’s panoramic mountaintop views, quality construction and thoughtful architecture alone distinguish it from neighboring communities, while the exceptional interior spaces rival those found in more upscale homes. Three-, four- and five-bedroom homes are offered, with 2,040 to 3,277 square feet of living space available and prices starting from $397,900.

“When we set out to create this community, we knew we had an ideal location that was going to offer residents convenience and stunning mountaintop views,” said David Hornblass. “So we turned our attention to the interior and focused on making the living space as efficient, functional and elegant as possible. This award is truly an honor, but the greatest satisfaction comes from hearing our residents tell us how much they are enjoying their new home.”

Builder Marketing Services Co, Inc. is the exclusive sales and marketing agent for HighPointe at Woodbury Junction.

For more information on HighPointe at Woodbury Junction, call (800) 689-3320 or visit www.HighPointeWoodbury.com. For more information on the NAHB’s National Sales & Marketing Council’s national awards, visit www.TheNationals.com.

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VILLAGIO IN SOUTH BRUNSWICK APPEALS TO A NEW ACTIVE ADULT BUYER LOOKING FOR DESIGN INDIVIDUALITY AND SPACE TO LIVE AND ENTERTAIN

Posted on February 15, 2012 | 1 Comment

Villagio in South Brunswick

MONMOUTH JUNCTION, N.J. – Active adult home buyers’ tastes and needs vary; yet active adult residences are often monotonous, cookie-cutter homes. Not so at Villagio in South Brunswick just minutes from Princeton, where celebrated custom-home developer Byron-Hill Homebuilders has created a one-of-a-kind residential neighborhood with spectacular single-family homes offering soaring living and entertaining spaces in the relaxed atmosphere of a Tuscan-inspired village: “Villagio.”

“We’re seeing a new breed of 55+ buyers who are eager to give up the responsibilities and costs associated with maintaining their home but don’t want to sacrifice living space in order to do so,” notes Jeri Gaita, Marketing Specialist of Villagio. “At Villagio, they get the best of both worlds: an exceptional home of unsurpassed charm and elegance in a maintenance-free environment.”

Byron-Hill drew on the company’s decades of experience developing luxury estate homes in New Jersey’s exclusive suburban communities of Marlboro, Holmdel and Colts Neck when designing Villagio. Focusing on the lifestyle needs of its customers while remaining true to its custom home building roots, Byron-Hill fashioned a creative plan for Villagio that expertly blends just 210 luxurious single-family homes with beautiful ponds, cul-de-sacs and cobblestone-curbed streets — all inspired by the old-world charm of Mediterranean design.

The Villagio's SIENA model

The distinctive two- and three-bedroom homes at Villagio, priced from $479,000, feature from approximately 2,750 square feet of living space and combine classic Italian architectural elements with modern amenities to create a truly exceptional and unique living experience. Dramatic exterior features include towering Palladium-style windows, intricate roofing details and wrought iron balcony railings. Stunning interiors boast expansive Master Bedroom Suites on either the first or second floor or both, additional suites for guests, optional elevators for easy access if you chose to add a basement, gourmet kitchens, formal two-story foyers and living rooms, spacious dining areas, soaring ceiling heights, lofts, covered patios and optional full basements which can be transformed into theater rooms, gyms, elegant home offices, etc.

“The homes at Villagio are not about downsizing, but about customizing one’s lifestyle,” Ms. Gaita points out. “In fact, some of our buyers moved up to a larger home here. Some have children who are graduating from college and will be spending time back home with their parents, while others are moving here to be closer to their children and grand children, places of worship, employment, Princeton, etc. The scenarios may be different, but the appeal of living in a spacious, elegantly-designed home remains a common thread throughout the community.”

Villagio residents also appreciate the emphasis placed on the outdoors, with beautiful recreation areas, manicured walking paths and picturesque ponds. Residents already enjoy the community’s tennis courts, basketball courts, waterfront amphitheater and gazebo.

On February 18th, the developer will break ground on Club Verona, an intimate and exclusive club experience that will feature a grand hotel-like lobby, full range of fitness facilities, private gathering places and an outdoor pool and hot tub that all complement the authentic Continental flavor of the community’s homes and landscape. Additional amenities that will soon be added include bocce courts, a horseshoe pit, a putting green and a landscaped community piazza.

Located in a town that Money magazine recently named one of its “Top 100 Places to Live”, Villagio offers an ideal location adjacent to a Village shopping destination and near several major highways and the Princeton Junction train station. Manhattan and Philadelphia are both about an hour away by train, and downtown Princeton is a 10-minute drive away, providing residents with endless opportunities for boutique shopping, gourmet dining, culture and entertainment. Festivals are held throughout the year in downtown Princeton and the park-like campus of Princeton University is the perfect setting for a stroll that is both historic and picturesque.

A furnished model home at Villagio is available for tours. Appointments are recommended. For more information, please call (732) 329-4200 or visit www.VILLAGIO55.com. The Sales Center is open daily from 10 a.m. to 5 p.m.

DIRECTIONS TO VILLAGIO: From the Garden State Parkway: take Exit 130 to Route 1 South. After 18 miles, turn left on Route 522 East. Go approximately 200 feet and turn right onto Stouts Lane. Villagio is ¼-mile on the right (42 Stouts Lane, Monmouth Junction, South Brunswick, NJ).

From the NJ Turnpike: take Exit 8A (Jamesburg/Cranbury). Turn right onto Forsgate Drive. Take Forsgate to end and turn right onto Route 130 North. Go 1 mile and turn left onto Route 522 West. Go 3 miles and turn left onto Stouts Lane. Villagio is ¼-mile on the right (42 Stouts Lane, Monmouth Junction, South Brunswick, NJ).

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TREETOP DEVELOPMENT ACQUIRES FOUR PROPERTIES IN KEY NEW YORK CITY LOCATIONS

Posted on February 14, 2012 | Leave a comment

116th Street

NEWARK, NJ – TreeTop Development, a Newark, N.J.-based multi-faceted real estate company that has owned and self managed over 3,000 residential homes throughout New York and New Jersey, recently completed the purchase of four properties in New York City consisting of over 80 apartment homes and eleven retail spaces totaling 10,000 square feet.

The portfolio was acquired in joint venture partnership with New York City-based Latus Partners, LLC, a real estate private equity fund which seeks to selectively invest in a variety of complex, opportunistic, distressed, and/or transitional real estate transactions using equity, debt and hybrid structures. The properties are located at 1917 7th Avenue, 110 St. Nicholas Avenue, 110 West 116th Street and 120 West 116th Street.

Shimon Shkury & Victor Sozio of Ariel Property Advisors served as broker for both the buyer and seller and Steve Fleissig of Greenberg Traurig LLP acted as legal counsel for the buyer.

TreeTop will institute a capital improvement program to renovate the buildings and bring the properties up to market standards, including upgrading building systems, such as renovating hallways, lobby, front entrances, boilers and roofs. Additionally, TreeTop will renovate apartment interiors as they turnover to include new hardwood flooring, renovated kitchens with new cabinetry and stone countertops, renovated bathrooms with designer tiles.

The transaction is the first of several large portfolio-type deals TreeTop Development is planning in New York City to significantly increase its presence throughout Manhattan in 2012, according to Adam Mermelstein, a TreeTop principal. The company is currently in contract to purchase another Manhattan portfolio in excess of 300 homes and is actively seeking to acquire additional New York City assets by year’s end.

“We were extremely attracted to these properties due to premium locations which show strong signs for continued upside, growth, and gentrification,” says Mr. Mermelstein. “We’ve initiated an aggressive plan over the past two years to grow our portfolio of homes by purchasing high quality properties in key markets in the New York metropolitan area and these properties fit perfectly in with our investment strategy.”

The buildings are very well located near Morningside Park and on a major Avenue and heavily trafficked street. The building is also in close proximity to Central Park and Columbia, and extremely commuter accessible with two different subway stations one block away from the portfolio.

For additional information on TreeTop Development, please call 973-622-0073 or visit www.treetopdev.com.

About TreeTop Development, LLC:

Led by General Partners Azi Mandel and Adam Mermelstein, TreeTop Development, LLC is a multi-faceted real estate concern with a focus on renovating and developing buildings in key urban centers throughout the New York Metropolitan area. In addition, the company has initiated an aggressive plan to acquire existing HUD apartment complexes and institute capital improvement programs to upgrade and modernize the assets, including living spaces, common areas and building systems before returning them to market.

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