Category Archives: The Peninsula at City Place

First Group of Harrison Station Rentals Are Fully Leased

Via GlobeSt.com/ANTOINETTE MARTIN

Harrison Station
is now 100% occupied.

HARRISON, NJ-All 275 units are now leased and occupied at the first Harrison Station complex, Greg Russo, a principal of Ironstate Development, tells GlobeSt.com. Debuting last September as the first rental project in a planned mixed-use community on 245 acres around a PATH Station, the building leased quickly from the start.

“We were able to stop offering concessions by March, and are now seeing some decent rent increases,” says Russo. Because the project was the first luxury rental building to go up in a raw post-industrial area where abandoned warehouse buildings still stand on surrounding streets, a month’s free rent was originally offered as enticement.

The development features an Olympic-size outdoor pool and deck, a fitness center, and other amenities. The exclusive marketing and leasing agent for the property was The Marketing Directors, which is based in New York and which has long been active selling and leasing apartments on New Jersey’s Gold Coast.

Ironstate, which has Pegasus Group as a partner in Harrison, is to begin work within a few months on a 136-room Element by Starwood hotel adjacent to the rental complex and PATH station. Also, by the end of the year, the companies will break ground on a second residential complex, Russo says.

The partners are only two of six development companies at work on projects under way at the massive redevelopment site. Russo Development, headed by Edward Russo – no relation to Greg – has begun construction of a 300-unit rental apartment building.

Heller Industrial has nearly completed demolition of buildings across Frank E. Rogers Boulevard from the PATH station, which is itself scheduled to be rebuilt starting next year. Heller expects to begin work on a mixed-use structure including 65 rentals by the end of the year.

The Ironstate/Pegasus building includes almost 13,000 square feet of street-level space, and Russo says this is also filling up. A Five Guys restaurant is now open at the site, and Russo reported recent lease-signings with a Pronto Gourmet market, Fakara restaurant and the hair salon Pro Cut.

The Peninsula at City Place Announces Health and Wellness Partnership with CANDO Fitness

Savanna, the developers of The Peninsula at City Place, has partnered with CANDO Fitness to create a customized health and spa package exclusively for residents of the luxury condominium community along the Hudson River in Edgewater, NJ.

Upon purchase of a new home at The Peninsula, residents will receive a complimentary one-year membership to CANDO Fitness that includes locker and laundry service, several pre-paid training and spa sessions, and a 10% discount on all future Koi Spa services. The exclusive package, available for a limited time, is valued at over $2,000.

“Residents at Peninsula experience a thriving retail community located right outside their front door, and this vibrant, convenient lifestyle continues to attract new buyers,” said Angela Ferrara, Vice President of Sales for The Marketing Directors, Inc., the community’s exclusive sales and marketing agent. “This partnership enhances that sought-after, in-town lifestyle by giving our residents an exclusive opportunity to enjoy one of the finest businesses in the City Place community, CANDO Fitness.”

The customized package, which is in addition to the well-outfitted fitness Center at The Peninsula, allows residents to integrate a health and fitness plan into their daily routine. CANDO Fitness offers state of the art exercise machines, as well as yoga classes, pilate classes, boxing, personal training and wholistic nutrition consulting.

“Each of our members has their unique fitness needs. We help them prepare for each day by addressing those needs,” said Joy Cristiano, Membership Advisor at CANDO Fitness. “Our membership really runs the gamut, from beginners to experts to seasoned athletes. We have professional athletes, and we also have people who’ve never set foot in a gym before.”

Ms. Cristiano added CANDO Fitness partnered with The Peninsula because of their similar philosophy and target market.

“It makes sense that a luxury condominium building that emphasizes resident services would form a relationship with a luxury fitness center in the same complex,” Ms. Cristiano said.

This is the second partnership agreement with a City Place business that Savanna Partners, the developer of The Peninsula, has announced this year. Peninsula residents also receive substantial discounts on furniture and designer finishes thanks to a recent partnership with BoConcept, a furniture and design showroom located within the City Place community.

The opportunity to live in the heart of a lively, pedestrian-friendly neighborhood continues to spur sales at The Peninsula as residents appreciate the convenience and energy of being able to walk to such popular spots as GAP, Fleming’s Steakhouse, Banana Republic, Anthropologie, Victoria’s Secret, BoConcept, Ann Taylor, Can Do Gym, Koi Spa, Chipotle, Panera Bread, Haagen-Dazs, Bath and Body Works, Express and more.

The Peninsula at City Place is a condominium building that boasts 201 one- and two-bedroom condominium residences ranging from approximately 850 to 1,700 square feet of living space with prices starting in the high-$300,000’s.

Each exceptional residence features hardwood floors and cabinetry, kitchens with stainless steel appliances and granite or marble countertops, and master bedrooms with walk-in-closets and marble bathrooms and shower enclosures.

Residents also enjoy such exclusive on-site amenities as a 24-hour attended lobby, fitness center, children’s playroom, residents lounge with WiFi, full bar, catering kitchen, billiards table and Plasma television; complimentary shuttle to the Port Imperial Ferry Terminal and free on-site covered parking.

New York City is just minutes away from The Peninsula by the Lincoln Tunnel, George Washington Bridge or Port Imperial Ferry Terminal with direct access to midtown Manhattan.

For additional information on The Peninsula at City Place, which is located at 3211 City Place, Edgewater, NJ 07020, please call (201) 313-9188 or visit the community’s website at www.peninsulanj.com. The Sales Office is open 7 days a week from 10 a.m. to 6 p.m.

The Peninsula at City Place Partners with BoConcept to Design New Model Home

The Peninsula at City Place’s newest model home was born out of a recently-established partnership between Savanna Partners, developer of the luxury condominium community located along the Hudson Riverfront in Bergen County’s Edgewater, and furniture designer and retailer, BoConcept.

The spacious 1,698-square-foot, two-bedroom, two-bath residence with a dining room and balcony that directly overlooks the Hudson River and New York City skyline is fully-outfitted with custom accessories and furnishings from the globally recognized furniture designer, BoConcept. The one-of-a-kind layout is currently priced at $975,000

As part of the partnership, BoConcept is also offering each Peninsula resident a complimentary interior design consultation, as well as a significant discount on furniture purchased at the Edgewater showroom located right at City Place among the eclectic mix of national and boutique shops, restaurants and entertainment situated at street level below Peninsula’s condominium homes.

“It was our goal to capture Peninsula’s modern feel through the collaboration between Savanna Partners and BoConcept,” says Angela Ferrara, Vice President of Sales for The Marketing Directors, Inc., the community’s exclusive sales and marketing agent.

“With BoConcept’s design specialists and custom accessories and furniture, we were able to achieve the modern aesthetic that has come to define The Peninsula at City Place.”

While the dramatic model home is designed to appeal to new homebuyers who are considering moving to The Peninsuala at City Place, the unique partnership with BoConcept benefits both existing and future residents.

“All of our residents can now take advantage of exclusive discounts offered at BoConcepts’ showroom at City Place,” Ms. Ferrara points out. “It’s a great opportunity for them to add designer finishes to their homes while also allowing us to showcase the cityscape retail presence at City Place which helps distinguish The Peninsula as one of the area’s most convenient and dynamic residential communities.”

Breakfast, lunch and dinner, along with numerous other conveniences, are literally at Peninsula’s door. Joining BoConept at City Place are such nationally-recognized names as GAP, Pier 1 Imports, Fleming’s Steakhouse, Banana Republic, Anthropologie, Victoria’s Secret, Ann Taylor, Can Do Gym, Koi Spa, Chipotle, Panera Bread, Haagen-Dazs, Bath and Body Works, Express and more. Each contributes to the community’s vibrant, pedestrian-friendly neighborhood.

“The ‘new urbanism’ trend of living, shopping and dining within the same setting continues to gain favor with buyers,” adds Ms. Ferrara. “This is true across the board, from young professionals to empty-nesters. The ability to offer that lifestyle with attractively-priced homes, high-end amenities and services, favorable property taxes compared with other ‘Gold Coast’ towns like Hoboken and Jersey City, and a well-established retail offering has truly distinguished The Peninsula from the marketplace.”

Of course, all that New York City has to offer is also just minutes away from The Peninsula thanks to its proximity to the Lincoln Tunnel, George Washington Bridge and Port Imperial Ferry Terminal with direct access to midtown Manhattan.

The Peninsula at City Place is a condo conversion that boasts 201 one- and two-bedroom condominium residences ranging from approximately 850 to 1,700 square feet of living space with prices starting in the high-$300,000’s.

Each exceptional residence features hardwood floors and cabinetry, kitchens with stainless steel appliances and granite or marble countertops, and master bedrooms with walk-in-closets and marble bathrooms and shower enclosures.

Residents also enjoy such exclusive on-site amenities as a 24-hour attended lobby, fitness center, children’s playroom, residents lounge with WiFi, full bar, catering kitchen, billiards table and Plasma television; complimentary shuttle to the Port Imperial Ferry Terminal and free on-site covered parking.

For additional information on The Peninsula at City Place, which is located at 3211 City Place, Edgewater, NJ 07020, please call (201) 313-9188 or visit the community’s website at www.peninsulanj.com. The community’s sales center, located on the 2nd floor, is open seven days a week from 10:00 am to 6:00pm. The Concierge in the main lobby is happy to direct you to the sales center.

NY Times: A Thaw in the Condo Market


GLASS TOWER Alyssa Brennan, near left, shows apartments at the year-old 269-unit Crystal Point condominium in Jersey City, where 15 contracts were signed in February. In the month before, there had been only five sales (Photo courtesy of the New York Times)


Things seem to be picking up in the condo market in New Jersey. In a recent New York Times article, a few different condo developers say they have experienced an increase in sales lately.

Read about what some of our clients had to say about the surge in the condo market in the New York Times article.

ATTN Brokers:

THE PENINSULA AT CITY PLACE OFFERS COUPLE THE SOUGHT-AFTER “GOLD COAST” LIFESTYLE THEY DESIRE AT A PRICE THEY CAN’T REFUSE

EDGEWATER, NJ — After four years of renting an apartment in Jersey City, N.J., Fahd and Amal Agha decided that it was the right time to take the next step and purchase a home. The question for them like for so many others was where to begin? There were numerous things to consider, but what the couple struggled with most was the type of home – whether single-family or condo – and the location. Uncertain which path to follow, they started a search which would span nearly a year.

After some time, the couple finally decided that location would dictate their choice and that the purchase of a condominium residence would be a better option considering their respective commutes.

“I work in Manhattan and my husband works in Westchester, so purchasing a single-family home would likely force us to move west, tacking a lot of time onto both of our commutes,” says Amal. “In the end, a condo seemed to make the most sense.”

The Agha’s narrowed their search to New Jersey’s “Gold Coast” for a community that would meet all of their needs while staying within their budget. However, they quickly realized how difficult that could be.

Feeling defeated by their fruitless search, the Agha’s took the recommendation of a friend to visit The Peninsula at City Place, an upscale condominium community located along the waterfront in Edgewater, N.J. They immediately knew that they had found what they were looking for in a home and lifestyle, and purchased a two-bedroom condominium with just over 1,400 square feet of space for a price that delivered outstanding value.

“The layout of the residence gave us exactly what we wanted: two nice size bedrooms and ample closet space,” says Amal. “And when we opted to make renovations, we had no restrictions imposed by the developer. We hired a licensed contractor and completed the renovations with ease. Our condo now has two bedrooms with a den.”

The couple was also impressed by the community’s ideal location.
“Moving from Jersey City to Edgewater has cut my husband’s commute in half,” she says. “And as for conveniences, everything I could ever need is right downstairs, whether it’s a hallmark card or something from Banana Republic!”

The Peninsula at City Place is situated above a wide variety of nationally recognizable retailers including GAP, Pier 1 Imports, Fleming’s Steakhouse, Banana Republic, Anthropologie, Victoria’s Secret, BoConcept, Ann Taylor, Can Do Gym, Koi Spa, Chipotle, Panera Bread, Haagen-Dazs, Bath and Body Works, Express and more.

The community’s proximity to both the Lincoln Tunnel and George Washington Bridge makes it ideal for commuters interested in driving or taking the bus to and from Manhattan, while complimentary shuttle service provides a quick trip to the Port Imperial Ferry Terminal for service to midtown and downtown Manhattan.

“Homebuyers love the convenience and energy that comes with residing along New Jersey’s ‘Gold Coast’, and for many first-time buyers, Peninsula makes tremendous sense with its low property taxes and phenomenal value,” notes Angela Ferrara, vice president of sales for The Marketing Directors, Inc., the community’s exclusive sales and marketing agent.

“The Peninsula at City Place offers homebuyers an opportunity to enjoy luxury living and the many conveniences that have made urban living so attractive with living space that you can’t find at Peninsula’s prices in any other urban areas in or around New York City.”

The Peninsula at City Place boasts 201 one- and two-bedroom condominium residences ranging from approximately 850 to 1,700 square feet of living space with prices starting in the mid $300,000’s.

Each exceptional residence features hardwood floors and cabinetry, kitchens with stainless steel appliances and granite or marble countertops, and master bedrooms with walk-in-closets and marble bathrooms and shower enclosures.

Residents also enjoy the convenience of the community’s on-site amenities which include a 24-hour attended lobby, fitness center, children’s playroom, residents lounge with WiFi, full bar and catering kitchen, billiards table and Plasma television; complimentary shuttle to the Port Imperial Ferry Terminal and free on-site covered parking.

For additional information on The Peninsula at City Place, which is located at 3211 City Place, Edgewater, NJ 07020, please call (201) 313-9188 or visit the community’s website at www.peninsulanj.com. The community’s sales center, located on the 2nd floor, is open daily from 10:00 a.m. to 6:00 p.m. The Concierge in the main lobby is happy to direct you to the sales center.
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