Tag Archives: Hudson County new homes

Gulls Cove in Jersey City Surpasses 90% Sold Mark


By Betsy Kraat
New Jersey & Company

Gulls Cove, one of downtown Jersey City’s premier residential addresses, is now more than 90 percent sold and closed following a flurry of activity in the new year.

The luxury condominium community continues to see exceptional interest from homebuyers, leaving fewer and fewer opportunities to own a home here, according to developer Dean Geibel and The Marketing Directors, Inc., Gulls Cove’s exclusive sales and marketing agent.

The 323-residence building is a popular choice for commuters to New York City and buyers who enjoy the building’s social atmosphere. Whether it’s resident parties, barbecues on the expansive patio deck or friendly neighbors chatting in the lobby or lounge, buyers continue to find the community’s social character appealing.

Located in the Liberty Harbor North Redevelopment District of downtown Jersey City, Gulls Cove is a 16-story luxury condominium building overlooking Liberty Harbor and the Manhattan skyline. Homes range in size from studios to luxurious 2,000-sf three-bedroom designs. They include a variety of elegant finishes and appointments, featuring spacious kitchens and balconies in some residences. Prices start in the $300,000s.

The community offers a host of exciting amenities, including a landscaped patio with putting green, state-of-the-art fitness center and an indoor parking garage. The patio offers breathtaking views of Liberty Harbor, The Statue of Liberty and the New York City skyline. An “At Your Service” concierge takes care of every resident’s needs, from dog walking to maid service to dry cleaning. Gulls Cove management recently introduced a remodeled lobby and adjacent unique social lounge space with fireplace which gives residents an additional gathering place. More than 200 residents came to a recent grand opening party to celebrate the opening of the new lounge.

Gulls Cove is ideal for commuters. Literally steps away from a Light Rail station, residents can access New York City and points of interest in New Jersey right from their front door. A commuter ferry to Manhattan and a PATH station are both within walking distance. The New Jersey Turnpike and Newark Liberty International Airport are just a short drive away. Residents who don’t want to leave home find that the neighborhood is teeming with a variety of interesting shops and restaurants.

Gulls Cove
www.gullscove.net

NY Times: A Thaw in the Condo Market


GLASS TOWER Alyssa Brennan, near left, shows apartments at the year-old 269-unit Crystal Point condominium in Jersey City, where 15 contracts were signed in February. In the month before, there had been only five sales (Photo courtesy of the New York Times)


Things seem to be picking up in the condo market in New Jersey. In a recent New York Times article, a few different condo developers say they have experienced an increase in sales lately.

Read about what some of our clients had to say about the surge in the condo market in the New York Times article.

Hoboken Brownstone Company Sponsors the New Jersey Entry to the U.S. Department of Energy Solar Decathlon

Team New Jersey eNJoy Solar Decathlon House
Hoboken-based Developer One Of The Leading Innovators in
Energy-Efficient Building Practices and Technology

Hoboken Brownstone principals Daniel Gans and George Vallone are proud sponsors of the New Jersey entry in the US Department of Education’s (DOE) biennial Solar Decathlon, a worldwide competition that challenges collegiate students from across the globe to design, build, and operate solar-powered houses that are affordable, highly energy-efficient, attractive, and easy to live in.

The development firm — a leading innovator of energy-efficient building practices and technology – is one of the sponsors for Team New Jersey’s eNJOy house, a prototype whose design challenges traditional building techniques and suggests a new method of approaching high-performance energy-efficient housing.

Team New Jersey consists of students from Rutgers University and the New Jersey Institute of Technology who were challenged by New Jersey Senator Robert Menendez to collaborate on the entry and enter the competition which provides participants with unique training to enter the nation’s clean-energy workforce.

The eNJoy house utilizes a passive solar building design that manipulates the sun’s warmth and light to achieve desired indoor comfort levels and provide day lighting. It does this by using special building materials, design principles, and orientations. Passive solar design can be done independently of, or in concert with, solar electric and solar hot water systems. The eNJoy house employs all three methods of harvesting solar energy, allowing maximized energy independence and cost savings. Besides solar energy the eNJoy home will employ energy recovery ventilation and radiant heat as well as numerous other innovative energy savings technologies. Additional details and information of the entry can be found at www.solarteamnewjersey.com.

Hoboken Brownstone Company is utilizing groundbreaking, energy-efficient building science that is expected to set the bar for the future of environmentally-responsible development in the northern United States and beyond at Van Leer Place, a sustainable Brownfield Transformation Project on the site of the former Van Leer Chocolate Factory at 110 Hoboken Avenue in Jersey City, N.J. The project was recently awarded the 2010 NJ Governor’s Environmental Excellence Award for Innovative Technology.

“Since we are already building an energy technology demonstration project at our Van Leer Place redevelopment in downtown Jersey City, it was a natural for us to get behind New Jersey’s entry into the Solar Decathlon,” says Daniel Gans, Chief Operating Officer at Hoboken Brownstone Company.

During the Solar Decathlon competition, twenty homes from sixteen domestic and four international collegiate teams, will undergo extensive testing and expert judging in ten different contest categories. The winner of the competition is the team that best blends affordability, consumer appeal, and design excellence with optimal energy production and maximum efficiency. This will be DOE’s fifth Solar Decathlon with previous events held in 2002, 2005, 2007, and 2009.

Over 75 schools enter to receive one of the 20 coveted spots for entry into the competition. New Jersey’s team was selected by the United States Department of Energy as one of the twenty solar decathlon projects. The Solar Decathlon is held every two years and it is open to universities throughout the world. The winner of the 2009 US solar decathlon was a team from Germany (Technische Universität Darmstadt). This is the first year that New Jersey has sponsored a Solar Decathlon entry and it is unusual that a team is selected on its first time applying.

The judging is based on a scoring system and involves ten contest categories, including; Architecture, Market Viability, Engineering, Lighting Design, Communications, Comfort Zone, Hot Water, Appliances, Home Entertainment and Net Metering.

The twenty eligible entrants to the competition will construct their homes in late September on both sides of a temporary street created at the National Mall’s West Potomac Park, on the banks of the Potomac River along the path between the Lincoln and Jefferson Memorials in Washington, DC.

The entries are also a popular public event, open to visitors who come to see the designs and learn about money-saving clean-energy solutions for their own homes. The public will be encouraged to meet the students and visit their highly efficient, innovative solar homes during the event. Specific public viewing hours for this year’s competition will be published at a later date. After one month the entire solar city is dismantled and shipped back to the home state that sponsored each entry. The winners receive scholarships and recognition by the DOE for their achievement.

The Hoboken Brownstone Company sponsorship grant will be targeted toward a special report to be published after the conclusion of the decathlon.

“We wanted to make sure that the Student Team and the Sponsors summarize the lessons learned and use that experience to make recommendations to insure that future Solar Decathlons become an even more relevant exercise in pointing the way to future and more energy efficient homes,” adds George Vallone, President of Hoboken Brownstone Company.

New Model Unveiled at Fast-Selling Crystal Point on Jersey City’s Hudson River Waterfront


Crystal Point, the fast-selling 42-story condominium building being developed by Fisher Development Associates directly on Jersey City’s Hudson River waterfront, has unveiled another spectacular decorated model home.

The debut of the professionally designed one-bedroom condominium comes as the collection of 269 residences is experiencing accelerated buyer interest and activity with more than 75% of its homes sold and 70% closed – incredibly impressive statistics in today’s housing market and a true testament to the extraordinary value offered at Crystal Point.

“This new home will join with our existing models to provide visitors a comprehensive look at the luxuriously appointed condominium layouts that have fueled the sales success at Crystal Point,” says Brian Fisher, principal of Fisher Development Associates. “Situated on the 36th floor, it will also demonstrate how Crystal Point perfectly blends its upscale living spaces with sought-after and unobstructed views of either the New York City skyline or picturesque western exposures with water views to create the most desirable urban lifestyle on New Jersey’s Hudson River ‘Gold Coast.”

Crystal Point has enjoyed extraordinary buyer acceptance since opening to the public. The building features a crystalline-style glass exterior and has been designed to maximize the building’s waterfront setting and views of the ever changing Manhattan skyline. Available one-, two-and three bedroom homes are priced from the upper $500,000s and range from 800 to 1,586 square-feet and offer an array of premium finishes.

Residents also benefit from free on-site parking. Homes are made even more attractive thanks to a 30-year tax abatement that has been granted to the building.

“Floor-to-ceiling windows drench the homes in natural light and many of the residences offer riverfront balconies,” notes Adrienne Albert, CEO of The Marketing Directors, Inc., the building’s marketing and exclusive sales agent.

“Kitchens boast Italian Pedini wood and glass cabinetry, sparkling quartzite counters, under-cabinet task lighting, full height pantries, islands with breakfast bars and a full Jenn-Air appliance suite. Each residence also has SMART home technology capabilities and a full-sized washer and dryer.”
Crystal Point’s superb amenities include the Crystal Spa with a thermal bath, sauna, steam and treatment rooms. Residents will also enjoy a yoga/aerobics room, state-of-the-art fitness center, lounge with flat screen televisions, game room with billiard and poker tables, children’s play room and a screening room within the Crystal Club.

“An outdoor deck overlooking the Hudson River features a sparkling pool, giant hot tub, private cabanas and lounge chair seating, as well as two BBQs and dining area, fire pit and a children’s play area,” says Ms. Albert. “The building also offers a professional concierge, valet parking and soon a lobby level restaurant.”

Created by the renowned New York City architectural firm Gruzen Samton LLP, the distinctive design of the landmark Crystal Point building maximizes its unrivaled waterfront location and creates homes with modern, open and furnishable living areas.

“Unlike many high-rise developments which often seem cavernous with long hallways, we split the Crystal Point plan in half with elevators positioned in the middle of the residential floors to create short corridors and provide the building a very intimate feel,” says Jordan Gruzen (FAIA) of Gruzen Samton. “We utilized multiple façade planes to break the building‘s mass up and ensure that every home had magnificent views. Each condominium was designed so from the moment the front door of each home is opened one is aware of the views and the light emanating from the water.
“The layouts of the homes themselves often create large square rooms and sprawling living spaces that are open, airy and extremely functional.”

The award-winning Crystal Point building has been recognized as the ULI-NNJ’s 2010 “Project of the Year” and last year received the Gold Award for “Community of the Year” from the National Association of Home Builders.

Crystal Point is conveniently located between the Paulus Hook and Newport sections of Jersey City and steps from PATH trains at both Exchange Place and Newport with direct access into New York City and a Light Rail station.

For additional information on Crystal Point, please call 201-433-7778 or visit www.crystalpointcondos.com.

Crystal Point in Jersey City First Stop for ULI-NNJ Industry Event Tours of Award Winning Buildings

42-Story Waterfront Condominium Building Received
2010 ‘Project of the Year’ Award From Urban Land Institute of Northern NJ

A group of real estate professionals and experts from the Urban Land Institute-Northern New Jersey (ULI-NNJ) were treated to a “behind the scenes” tour of Crystal Point, winner of the organization’s 2010 “Project of the Year” award, when it hosted its first networking session/advisory board meeting at the Jersey City condominium hi-rise.

Attendees of ULI-NNJ “Power of an Acre” event received a guided tour of the 42-story waterfront building, which started with a presentation from the development, architectural and sales and marketing team discussing the intricacies involved in the realization of this massive project, including cooperation between the public and private sectors, financing, planning, design and construction.

“We decided it would be an interesting endeavor to couple an award-winning project tour with a networking session/advisory board meeting to kick off 2011,” says Mara Winokur, Manager ULI-NNJ. “Since Crystal Point was named Project of the Year 2010, we thought it would be the perfect venue to showcase the building. We find that our membership really enjoys the ‘behind the scenes’ type of events that illustrate how deals get done.”

“It’s an honor to be recognized by our industry peers and we’re pleased to open our doors and provide them an up close look at how Crystal Point has been constructed responsibly, to meet the City’s guidelines for the continued redevelopment of its downtown urban waterfront and keep the needs of the community-at-large in mind,” adds Brian Fisher, a principal of Fisher Development Associates, developer of Crystal Point.

The Crystal Point building takes upscale riverfront living on the Hudson River to the next level by providing forever New York City views and a myriad of five-star recreational and social amenities to create a hotel-inspired living environment. Prices for the one, two and three-bedroom residences start in the high-$500,000s.

Created by the renowned New York City architectural firm Gruzen Samton LLP, the distinctive design of the landmark Crystal Point building maximizes its unrivaled waterfront location and creates homes with modern, open and furnishable living areas.

“Unlike many high-rise developments which often seem cavernous with long hallways, we split the Crystal Point plan in half with elevators positioned in the middle of the residential floors to create short corridors and provide the building a very intimate feel,” says Jordan Gruzen (FAIA) of Gruzen Samton. “We utilized multiple façade planes to break the building‘s mass up and ensure that every home had magnificent views. Each condominium was designed so from the moment the front door of each home is opened one is aware of the views and the light emanating from the water.

“The layouts of the homes themselves often create large square rooms and sprawling living spaces that are open, airy and extremely functional.”

Crystal Point’s superb amenities include the Crystal Spa with a thermal bath, sauna, steam and treatment rooms. Residents will also enjoy a yoga/aerobics room, state-of-the-art fitness center, lounge with flat screen televisions, game room with billiard and poker tables, children’s play room and a screening room within the Crystal Club.

“An outdoor deck overlooking the Hudson River features a sparkling pool, giant hot tub, private cabanas and lounge chair seating, as well as two BBQs and dining area, fire pit and a children’s play area,” says Adrienne Albert, CEO of The Marketing Directors, Inc., the building’s marketing and exclusive sales agent. “The building also offers a professional concierge, valet parking and soon a lobby level restaurant.”

Crystal Point features a crystalline-style glass exterior and has been designed to maximize the building’s waterfront setting and views of the ever changing Manhattan skyline. Inside, one-, two-and three bedroom homes range from 800 to 1,817 square-feet and offer an array of premium finishes. Interior features include kitchens with Italian Pedini wood and glass cabinetry, sparkling quartzite counters, under-cabinet task lighting, full height pantries, islands with breakfast bars and a full Jenn-Air appliance suite. Residents also benefit from free on-site parking.

Homes at Crystal Point are made even more attractive thanks to a one-of-a-kind, 30-year tax abatement that has been granted to the building which combined with very low common charges make Crystal Point even more attractive to buyers.

Crystal Point is conveniently located between the Paulus Hook and Newport sections of Jersey City and steps from PATH trains at both Exchange Place and Newport with direct access into New York City and a Light Rail station.

For additional information on Crystal Point, please call 201-433-7778 or visit www.crystalpointcondos.com.

New Pricing and $15,000 Closing Costs Incentive to be Unveiled at January 22nd & 23rd Open House at Henley on Hudson


New Condominiums Priced From the $400’s to Over $2 Million With Immediate Occupancy

Developers Lennar Urban and Roseland Property Company will unveil a new pricing structure on the brand new luxury condominium home collection at Henley on Hudson during an Open House Event on January 22nd and 23rd at the residential community in Weehawken, NJ.

The two-day Open House, which will run from 10 am to 6 pm, will also include the announcement of $15,000 in closing costs included with the purchase of a new home, as well as access to a professionally furnished model home.

The Residences at Henley on Hudson features 27 single-level residences in a distinctive six-story building. The new homes are priced from the $400’s to over $2 million. Immediate occupancy is available.

“It’s a new year with new pricing and even better opportunities to purchase a new home at Henley on Hudson,” says Michael Skea, Director of Operations for Lennar Urban’s Northeast Division, which is developing Henley on Hudson along the Hudson Riverfront facing midtown Manhattan in a joint venture with Roseland Property Company.

“We’re confident both new and returning visitors to Henley on Hudson who attend this weekend’s Open House will recognize the extraordinary value and savings we’re rolling out, as well as the overall appeal of the community.”

The Residences at Henley on Hudson offers a limited number of one-, two- and three-bedroom homes ranging in size from 875 to 3,295 square feet of living space. The residences feature a wide range of upscale finishes and appointments, including open gourmet kitchens and solid hardwood floors.

Residents also enjoy all that Henley on Hudson has to offer, including an all-encompassing amenity package and convenient public transportation. The Club at Henley is a private 6,000 square-foot clubhouse featuring a club room, theater room, billiards and gaming lounge, state-of-the-art fitness center, Yoga/Pilates room and a Children’s Play Studio. An outdoor, resort-style infinity pool surrounded by tasteful landscaping opened this summer. The elegantly-designed, multi-level clubhouse is complemented by comprehensive Concierge services to create an at-home resort-like living experience.

An abundance of open space has also been carefully incorporated within Henley on Hudson and throughout Port Imperial for active and passive recreation, including tree-lined walking and jogging paths and English Gardens.

Residents also enjoy Port Imperial’s vibrant retail offering which features boutique shops, restaurants, a gourmet supermarket and services, while the Port Imperial Ferry Terminal provides direct service to Manhattan and the Light-Rail station offers access to the PATH station and towns throughout the ‘Gold Coast.’ The result is a private, picturesque neighborhood ambiance comprising a thoughtfully-balanced offering of distinctive residential options, desirable open space, exciting shopping, dining and retail conveniences; and convenient mass transportation all hugging the Hudson Riverfront.

For additional information on Henley on Hudson and The Residences at Henley on Hudson and to view the furnished model home, please call (201) 864-7788, or visit the community’s website at www.henleyonhudson.com. The community’s onsite Sales Center is open daily from 10 a.m. to 6 p.m. and is located at 43 Eton Row, Weehawken, New Jersey 07086.

Hoboken Brownstone Company Receives Governor’s NJ Environmental Excellence Award

Watch this video about the award Hoboken Brownstone Company recently received for their Van Leer project in Jersey City:

Hoboken Brownstone Company Officially Donates Maxwell Park on Hudson River Waterfront to City of Hoboken

HOBOKEN, NJ – A key ingredient in the success of Hoboken Brownstone Company has been its long standing belief that new residential projects should contribute significantly to the community-at-large and address the needs of the surrounding neighborhoods to be successful.

This is particularly true in its Hoboken home where the developers have a decorated history of providing charitable amenities to the Hudson County City such as the renovation of the Jefferson Trust Bank Building in the 1980’s and the creation of Sybil’s Cave Park just a few years ago. That tradition continued recently when Daniel Gans and George Vallone – principals of Hoboken Brownstone Company – donated Maxwell Park, the largest Hudson River waterfront park created by a private developer in Hoboken’s history, to the City.

Situated on the site of the Maxwell Place condominium community developed by Toll Brothers’ City Living Division, the park features 3.5 acres of waterfront land and 10 acres of water and includes, a boat launch, playing fields, 500 foot long fishing pier, children’s playground and dog run. The most unique feature of the park is the renovation of a natural sand beach and recreation of the 1865 New York Yacht Club Boathouse, the first yacht club boathouse built in America and home to the United States’ first international trophy “The America’s Cup”. The beach and boathouse have become one of Hoboken’s most popular waterfront attractions.

“Maxwell Park is the latest example of how working with City government, local organizations and residents, private developers such as Hoboken Brownstone Company and Toll Brothers can create a spectacular facility for all to enjoy,” says Mr. Gans. “The donation of Maxwell Park to the City is the final chapter of the Maxwell Place development, a story that began in 1999 when we first bought the property. It is also one of the last steps in providing full access to the Hudson River waterfront by adding another public space that can be utilized for recreational activities and programs.”

Mr. Vallone adds, “With each and every venture we’re involved with, we work with all stakeholder groups diligently and we carefully provide public amenities that are desired to better serve the community. One of the main goals when conceptualizing Maxwell Place was to transform its waterfront, which was formerly used for factory and manufacturing purposes, into open and green space that allows the public access to the river, the way the waterfront was prior to its industrialization in the early 1900’s. Handing over control of Maxwell Park to the City is validation that we’ve realized our vision.”

Messrs. Gans and Vallone, along with the financial backing of Bill Ackman and his Gotham Partners Hedge Fund, managed the real estate development company which purchased the Maxwell Place site in 1999 and were responsible for all municipal, county, state, and federal approvals for the property. Those approvals included construction of the park, beach and boathouse. The site was sold to Toll Brothers’ City Living Division in 2004.

The principals of The Hoboken Brownstone Company funded all of the $2 million cost of Maxwell Park’s design process including its own staff of professional engineers, planners, and landscape architects, etc., as well as the design experts utilized by the community groups working with the developers. Gans and Vallone also secured the permitting for the construction of the riverfront walkway, including the Army Corps of Engineering permit for complete reconstruction of the 500 foot long Twelfth Street Pier.

Even with its donation to the City, Hoboken Brownstone will continue its involvement with Maxwell Park by sponsoring kayak and paddling sports for children’s summer camp programs and efforts to promote a clean Hudson River as a recreational outlet.

Based in Hoboken, The Hoboken Brownstone Company is a multi-faceted real estate development firm which has been active along New Jersey’s Hudson River “Gold Coast” for nearly 30 years. The company takes a socially conscious approach towards development and is committed to community enhancement endeavors by introducing new home communities in urban locations that respect their surrounding neighborhoods and keep alive their historical validity.

For additional information on The Hoboken Brownstone Company, please call 201-792-3814 or visit www.HBrownstone.com.

Hoboken Brownstone Company Receives Prestigious NJ Governor’s Environmental Excellence Award

(Left to Right) Governor Jim Florio, Hoboken Brownstone Company principals George Vallone and Daniel Gans, and NJ DEP Commissioner Bob Martin at the 2010 Governor’s New Jersey Environmental Excellence Award ceremony

Developers George Vallone and Daniel Gans Earn Recognition for Ground Breaking, Energy-Efficient Building Science at Van Leer Place Mixed-Use Community in Jersey City

Hoboken Brownstone Company has been awarded a 2010 Governor’s New Jersey Environmental Excellence Award for its efforts to transform a seven-acre brownfield site in Jersey City, N.J. into a sustainable urban mixed-use community utilizing energy-efficient building science that is expected to set the bar for the future of environmentally-responsible development in the United States and beyond.

Hoboken Brownstone Company principals George Vallone and Daniel Gans accepted the award in the category of Innovative Technology from New Jersey Department of Environmental Protection Commissioner Bob Martin during the 11th annual award ceremony and reception recently held at the New Jersey State Museum in Trenton. The recognition is one of many public and industry accolades Hoboken Brownstone Company has received in its history for innovative and creative approaches to development on urban Brownfield sites.

Hoboken Brownstone Company was recognized for Van Leer Place, a sustainable Brownfield Transformation Project which will consist of more than 480 homes and 7,500 square-foot of retail space on the site of the former Van Leer Chocolate Factory at 110 Hoboken Avenue in Jersey City, N.J. A panel of experts scored the project highest in the Innovative Technology category based on five criteria: Documented Environmental Benefit, Meeting Needs, Leadership/ Innovation, Coverage and Replicability and Education and Outreach.

“The projects and individuals being honored tonight exemplify my administration’s commitment to protect the environment,” Governor Christie said. “We can all learn from these folks who are taking a look around them, seeing things they want to improve, and doing something about it. They are community leaders who are preparing our state for environmental success and I’m proud to recognize them for their efforts.”

“New Jersey residents are the winners through the hard work of these individuals and organizations,” added DEP Commissioner Bob Martin. “They have made the State a better place to live. We owe them all a great deal of thanks.”

“The goal at Van Leer Place is to create a community that not only meets the housing needs of Jersey City and is developed responsibly with the concerns of the neighborhood in mind, but also fulfills many of the policy and planning initiatives of the State of New Jersey Energy Master Plan,” added Mr. Vallone.

“It’s an honor to receive this award which recognizes the efforts of the entire team at Van Leer Place to set a new standard for urban development and provide design insight and guidelines on best practices that conserve and integrate energy efficiency and alternative energy in a whole building approach,” Mr. Gans continued.

Conceptualized with the support of the Federal Government, the State, and the City of Jersey City, the trailblazing Van Leer Place is being developed as a “NJ Energy Master Plan Technology Demonstration Project” with assistance from PSE&G’s Energy Efficiency Economic Stimulus (EEE Stimulus) Program. A $3.6 million grant was awarded to the developers by PSE&G as part of the EEE Stimulus Program, approved by the NJ Board of Public Utilities to promote energy efficiency and to stimulate economic growth and job creation.

“Over the past several decades, residential and commercial buildings have emerged as the largest consumer of energy and carbon emissions, using more energy and emitting more carbon dioxide than either industry or transportation,” Mr. Gans points out. “This is particularly evident in dense urban areas such as Jersey City. As a result, government on the Federal, State, and local levels have made a conscious effort to encourage and promote programs and development practices that lower energy consumption in mixed-use buildings in City settings.

“With the help of the initial funding from PSE&G, we’ve been able to research and determine how effective and energy efficient specific building designs can be. Early computer energy models based on the design we created for Van Leer Place indicates this building will operate at 64% less energy than typical residential buildings when completed in 2013, greatly outperforming the standard of 20% more energy efficiency the New Jersey Energy Master Plan set as its goal by 2020.”

Van Leer Place is expected to help build the foundation for future energy codes and environmentally-sensitive building practices. To do so, Hoboken Brownstone Company has enlisted some of the State’s most well-respected voices and institutions on green development, including Jennifer A. Senick, Executive Director at Rutgers University’s Center for Green Building – responsible for The New Jersey Green Building Manual which serves as the premier guideline for green construction in the state — and Christine Bruncati of The Center for Architecture and Building Science Research at NJIT which will be responsible for measuring and publishing the results of the demonstration project.

In addition to a geothermal test well at Van Leer Place — which has demonstrated the energy potential and efficiency of a well as an integrated alternative energy delivery system in a dense urban setting — the building is designed to demonstrate Insulative Mass Wall Technology (IMW) using Aerated Autoclaved Concrete (AAC), energy recovery ventilation (ERV) and renewable energy, all integrated harmoniously in a holistic design.

The IMW building technology is an approach to green and high-performance building enclosures in which energy use avoidance, particularly during peak periods, is the primary objective. “Energy use avoidance” means dramatically reducing the need for energy and consequently reducing the combustion of fossil fuels, which dramatically reduces carbon emissions.

To achieve a high-performance building, three critical elements will be included in the design, a Mass Wall construction which creates a super-insulated and low air-infiltration building enclosure capable of thermal storage, a balanced ventilation system with energy recovery capabilities and appropriate alternative energy sources, especially solar hot water and geothermal technologies. When all three elements are integrated harmoniously, they can produce buildings capable of 50% to 90% energy savings when compared to standard buildings.

The homes at Van Leer Place will be situated in two six story buildings right across Hoboken Avenue from one another. In addition to the buildings themselves, the transit-oriented community will feature a New Jersey Transit pedestrian walkway to the 2nd Street Hudson-Bergen Light Rail Station in Hoboken. Jersey City will be the beneficiary of a new ¾ acre park that will be built by the developers adjacent to the Van Leer Place South site and will have a dog run and community garden.

For additional information on The Hoboken Brownstone Company, please call 201-792-3814 or visit www.HBrownstone.com.

Metrovest Equities Takes 12 Contracts in a Month at The Beacon in Jersey City

Mercury Lofts Bedroom


Metrovest Equities announced today a one-month sales surge at The Beacon in which 12 contracts were taken on luxury condominium homes at the landmark residential conversion in Jersey City, NJ.

The flurry of sales by The Marketing Directors, Inc., the community’s exclusive sales and marketing agent, occurred in The Beacon’s Rialto & Capitol buildings, pushing the initial phase of 315 residences to a near sell-out.

The latest evidence of the public’s continued interest in The Beacon comes as the developer prepares to Grand Open the community’s second phase of residences. Mercury Lofts will feature 25 dramatic half- or full-floor residences in a 17-story, historic art deco building. The expansive lofts, which boast soaring layouts ranging from 2,994 to 6,665 square feet of extraordinary living space, will be sold out of a new Sales Center and professionally-furnished model home within the distinctive Mercury Lofts building.

“We have a unique proposition at The Beacon stemming from its extraordinary 1930’s art deco design, magnificent views, considerable outdoor space, unprecedented level of hotel-like amenities and services, and exceptional value that’s further enhanced by FHA financing,” notes George Filopoulos, President of Metrovest Equities.

“It’s a compelling scenario that has distinguished The Beacon from the marketplace and allowed us to enjoy a consistent level of sales activity. We’re delighted that the initial phase of homes is nearly sold out, and look forward to unveiling the extraordinary Mercury Lofts collection which is unlike anything else offered on either side of the Hudson River.”

The remaining studio, one- and two-bedroom residences in the Rialto & Capitol buildings feature 596 to 3,289 square feet of living space and are priced from $235,000 to $1,495,000.

The half- and full-floor Mercury Lofts residences are priced from $799,000 to $2.7 million. Seven homes have already been sold during the preview sales program. Layouts include 13-foot-high ceilings, polished cement floors, exposed spiral ductwork, fully sheet-rocked and painted walls and abundant windows that bathe the homes in natural light and maximize the sensational views. Some lofts have huge outdoor terraces that extend the living space outdoors.

The Rialto & Capitol buildings — both named after famous theaters — are situated adjacent to each other and are joined by a dramatic two-story lobby with a 24-hour doorman and Concierge, and 45,000 square feet of existing amenities for residents which include an indoor pool, Grotto lounge with hot tubs, his/her saunas and steam, social sauna and treatment rooms; a yoga studio, fitness center, lounge screening room, children’s playroom, restored Art Deco theater/event space, four sky decks, poker room and a billiards hall. White Glove services include valet parking and convenient shuttle service to PATH trains and ferries to Manhattan. There’s also plenty of open green space including a private 2-acre park with children’s playground, a private organic garden, and a dog run.

“Prohibition”, a speakeasy-themed bar and lounge for its members-only residents, will open in the Mercury Lofts building, while BeKids at The Beacon, a 66,000 square-foot children’s-only destination, will offer gymnastics and sports camps, a kids-oriented family restaurant and an early childhood learning/daycare center serving children aged six weeks to five years old. In addition, plans are proceeding with an advanced curriculum Math and Engineering Charter School for Grades 6 through 12, while discussions are underway for a Kindergarten-through-5 school, resulting in top-notch on-site education for children from six weeks to high school.

Sitting high atop the Palisades Ridge near Jersey City’s vibrant downtown district, The Beacon represents a $350 million conversion. The historic grandeur of the buildings’ dramatic interior spaces has been immaculately restored by refurbishing and preserving the original chandeliers, marble, terracotta and terrazzo flooring, brass elevator door surrounds and windows. The addition of modern amenities and services has helped foster an exclusive resort lifestyle within an authentic Art Deco landmark.

For further information, call (201) 716-3000 or visit the newly-launched Beacon website at www.thebeaconjc.com. The community’s Sales Presentation Center is located at 4 Beacon Way (Montgomery & Mill Road), Jersey City, NJ 07304.