A decade ago, real estate developer Kushner Cos. began envisioning how it might redevelop the 1.6-million square foot Monmouth Mall, a 1960s-era shopping center in Eatontown, New Jersey, that it had owned since 2002. Like many of its enclosed brethren across the U.S., the property was losing relevance amid changing shopper tastes despite being surrounded by affluent enclaves like Rumson, Colts Neck and Shrewsbury. Today, Kushner Cos. is directing a $500 million redevelopment to transform the property into Monmouth Square, a “de-malled” open-air center.
Read More: The Original Version of this Story Appeared on ICSC: https://www.icsc.com/news-and-views/icsc-exchange/how-to-de-mall-a-mall
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