Sales have launched at Southend Lofts, a visionary collection of 110 one- to five-bedroom condominium residences in Hoboken, with easy access to New York City just across the Hudson River. Developed by The Taurasi Group, with sales and marketing led by Brown Harris Stevens Development Marketing NJ, Southend Lofts introduces a modern residential experience shaped by both historic character and contemporary luxury. Initial occupancy is expected this winter.

Southend LoftsExterior (Image Credit: VUW Studio)
At 38 Jackson Street, a former Davis Baking Powder and My-T-Fine Pudding factory has been meticulously transformed, preserving its five-story historic core while adding newly constructed wings that rise up to nine stories and span a full city block. Nastasi Architects retained the original building’s soaring ceilings and exposed structural elements, all expertly integrated into a fresh architectural vision.
Residences Designed for Distinctive Living

Southend Lofts Penthouse Living Room (Image Credit: VUW Studio)
Interiors by D&G Interiors + Design layer modern sophistication throughout, with elevated finishes in every home. Residences feature vast interiors with virtually no two floorplans alike, ceilings up to fifteen feet, and private balconies or terraces framing skyline views.

Southend LoftsPenthouse Kitchen (Image Credit: VUW Studio)
Custom Chef kitchens are appointed with Calacatta quartz countertops and backsplashes, Bosch stainless steel appliances, and matte black fixtures. Primary baths provide a Duravit soaking tub, glass-enclosed walk-in shower, custom floating vanity with quartz countertop, and Kohler undermount sink. Secondary baths are finished with porcelain tile, quartz countertops and premium fixtures.

Southend LoftsPenthouse Primary Bath (Image Credit: VUW Studio)
Four- and five-bedroom duplex penthouses crown the building with expansive terraces and full outdoor kitchens, ideal for entertaining with spectacular Manhattan Skyline vistas.

Southend Lofts Living Room (Image Credit: VUW Studio)
The Amenities: Exclusive, Indulgent Escapes
Lifestyle at Southend Lofts extends well beyond the residences. The building offers over 20,000 square feet of indoor and outdoor amenities, highlighted by The Overlook, a sprawling eighth-floor rooftop terrace featuring a 40-foot swimming pool, green lawns, shaded dining and lounge areas, communal gathering spaces designed for year-round enjoyment, and panoramic views from Midtown to Lower Manhattan.

Southend LoftsRooftop Terrace (Image Credit: VUW Studio)
Additional amenities throughout the building include a fully attended lobby, state-of-the-art fitness center, open-air coworking lounge, virtual suite with a multi-sport simulator with golf capability, epicurean children’s playroom, on-site enclosed parking (available for a fee), and a pet spa.

Southend LoftsRooftop Pool (Image Credit: VUW Studio)
Anchoring the development is a dramatic indoor public atrium topped by a translucent PTFE canopy – similar to that at The Shed at Hudson Yards – which floods the space with natural light and hosts a curated mix of destination retail and dining.

Southend LoftsPrivate Terrace (Image Credit: VUW Studio)
“Southend Lofts introduces a unique offering to the market, blending historic charm with modern sophistication,” said Stephen Kliegerman, president of Brown Harris Stevens Development Marketing. “We’ve already seen strong interest, including from New York City buyers attracted to the scale and quality of the homes, along with the building’s extensive amenities, outdoor spaces, and curated finishes.”
A Coveted Hoboken Setting
Directly across from Southwest Resiliency Park, residents have access to six pickleball courts, a basketball court, playground, splash pad, picnic areas, and a community plaza. Hoboken’s streetscape is lined with boutique shops, cafés, restaurants, green spaces, and the vibrant Hudson River waterfront.
Commuting is effortless: Downtown Manhattan is reachable via ferry to Brookfield Place/Battery Park City or Pier 11/Wall Street, as well as Midtown, while PATH service connects to multiple NYC neighborhoods, and major roadways, including the Holland Tunnel and New Jersey Turnpike, provide regional access.
Homes start at $795,000 for one-bedrooms, $1,250,000 for two-bedrooms, $1,850,000 for three-bedrooms, and $3,700,000 for four- and five-bedroom duplex penthouses.
Schedule private showings of Southend Lofts’ furnished model residences and amenity spaces at www.SouthendLofts.com.
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