Category Archives: Applied Development

Image Magazine: The Jersey Shore’s Diamond in the Rough

Pier Village Offers It All For A True Summer Escape

BY LORI CHIAZZO PHOTOS BY JOSHUA MCHUGH

The beauty, accommodations and ease of feeling at home. Pier Village in Long Branch, New Jersey has it all to allow guests to enjoy the relaxation of a summer retreat infused with the friendly atmosphere of a village community.

The $400 million Victorian-inspired mixed-use village that is Pier Village features more than 100,000 square feet of boutique shops and restaurants, a rebuilt boardwalk & refurbished beach, an elegant Beach Club, an outdoor festival plaza which hosts year-round special events and the best in luxury accommodations. The family-friendly community is a year-round Jersey destination but things really heat up during the summer season. Brimming with outdoor chatter and offering the best beach lifestyle, Pier Village is the place to go for a pleasurable retreat.

Where to Lounge You’ll find Le Club Avenue at Pier Village where the sand meets luxury. An expansive private beach club combining European style and elegance with American energy and service, Le Club provides a stylish setting for those looking to unwind in the summer sun.

Evoking a feeling reminiscent of Mediterranean life, a clean, uncluttered beach oasis, offers members the ultimate in private beach amenities. A beautiful roof-top pool deck expansive views of the Atlantic Ocean while full-service cabanas with decor inspired from Morocco, the Mediterranean, Africa and Asia offers members a private escape for their beach-going days. Plush, oversized day beds and chaise lounge chairs give a relaxing spot for sun lovers to find solace while chatting with friends letting the rays soak in. Even the changing rooms are a sight to be seen, featuring cool marble vanities, smooth pebbled showers, rainfall shower heads and tropical teak wood lockers. When the sun sets, Le Club’s rooftop deck and pool is transformed into a sequence of sophisticated contemporary in door-outdoor settings where exotic cocktails, superb cuisine and open-air lounging meet to provide a grown-up playground under the stars. The emergence of Avenue Nuit nightclub offers patrons an outdoor fireplace, oversized bed seating, VIP tables and attracts world-class DJ’s. The popular Long Branch destination attracts a trendy crowd looking to unwind near the water of the Jersey Shore.

Where to Shop With upscale retail locations, Pier Village has something for everyone. Women looking for trendy wardrobe choices need only to stop by The Bee for elegant and edgy fashion items or Jenna & Molly’s for chic, sophisticated styles for any age. Aloha Grove has the best in beach-friendly fashion and accessories for men, women and kids and even offers surf lessons for the more thrill seeking beach goers. To satisfy your summer sweet tooth, Rocky Mountain Chocolate Factory features delectable hand-made chocolate confections that will have you forgetting about your summer diet to indulge in sweet chocolate treats.

For a spot to buy one-of-a-kind home pieces. Candy’s Cottage & Primo Glass is your stop. Featuring unique coastal home decor, eclectic furniture and hand-blown glass Items, you can shop for truly unique, shore-inspired items that everyone will envy. For a fido-friendly place to shop try Paws & Pose. Catering to four-legged fashionistas this shop has everything your pet needs for a day on the beach or a night on the town and even offers beach-inspired photo sessions for memorable souvenirs.

Where to Stay It’s at Pier Village that visitors will find the Jersey Shore’s only authentic boutique luxury lifestyle hotel, Bunglaow. Where laid-back beach style meets sophisticated modern decor and architecture, Bungalow is the area’s premier oceanfront hotel that’s just steps away from beautiful endless beaches, find dining and ultimate retail boutiques. Oversized, dog-friendly king bedrooms feature-ing state-of-the-art electronics including flat screen televisions and iPod docking stations, warm fireplaces, kitchenettes and expansive window walls. Diverse looks in the 24 spacious guest rooms feature chic furnishing and original works of art and are complimented with unique names such as the Aloha, Pipeline and Kahuna. With trendy decor, lavish rooms and proximity to the area’s hot spots, it’s no wonder why celebrities like Ashley Tisdale are flocking to the hotel for some serious rest and relaxation.

Where to Eat Offering some of the area’s best cuisine, Pier Village is known for its mouthwatering restaurant choices. Old-time favorite Stewarts Root Beer offers a fun, 1950s style dining experience for visitors looking for a blast from the past, while Sirena Ristorante amps up the local bar and restaurant scene with contemporary Italian fare, fresh seafood plates and beautiful ocean views. The Wine Loft offers wine aficionados an expansive wine and liquor menu, paired with delicious small plate selections and is the perfect choice for a quiet
night out with friends. Perhaps, Pier Village’s most celebrated fine dining experience. Avenue Restaurant is a modern blend of a classic Parisian brasserie and the luxurious beaches of St. Tropez. The unity of breathtaking decor and delicious menu options, including favorites like Steak Au Poivre and Yellow Fin Tuna Nicoise, keeps patrons of the 5000-square foot gem coming back week after week.

“While Pier Village was designed as a year-round destination, it rises to a different level during the summer season,” says David Barry, President of Ironstate Development. “There’s just so much energy here as the full offering of beach activities, outdoor concerts and events, oceanfront dining, and boutique shopping is on display. We wanted to create something special here, to bring a new urban-ism and panache to the Shore, and the summer is a great time to really experience and appreciate it.”

Whether you’re looking for an ultimate private beach getaway, romantic hotel accommodations or the Shore’s best In shopping and dining, Pier Village in Long Branch has what you need when you need it to keep your summer calendar filled day in and day out. But, don’t take our word for it, make plans to visit today and see for yourself.

Pier Village, 1 Chelsea Avenue, Long Branch, NJ 07740 www.PierVillage.com

See the full clip here: Image Magazine – Jersey Shore’s Diamond in the Rough

Image Magazine: Summer Daze – Five Best Places to Spend Your Lazy Summer Days

BY LORI CHIAZZO
Image Magazine

FIVE BEST PLACES TO SPEND YOUR LAZY SUMMER DAYS

The days are heating up, the nights are staying warm, the summer season has finally arrived! It’s time to break out the sandals and barely-there wardrobes and start planning your perfect summer getaway. If you’re thinking about hopping on a plane to Punta Cana, think again. Stay true to your East Coast heritage and visit the area’s best summer season locations for fun, glamour and luxury.

ATLANTIC CITY
The area’s premier destination for gaming, world-class entertainment, spas and nightlife, Atlantic City is the place to be this summer season. Hit the beaches by day, shop the world-famous boardwalk at dusk and hit the hottest clubs like MURMUR at Borgata Hotel Casino & Spa and 40/40 Club by night. Pamper your body and relax your mind at Qua Baths & Spa at Caesars, Atlantic City and walk the wood that inspired HBO’s Boardwalk Empire and land at Garden Pier, the arts and cultural center of the city. Year-round there is always something happening down in Atlantic City. This summer season you will visit the casinos, but stay for so much more.

THE HAMPTONS
If you want to escape New Jersey for a long weekend, there’s no better place to do it than the Hamptons. The glitz, the glamour, the occasional celebrity sighting;The Hamptons is the place for people to see and be seen. Guests can catch some rays on the pristine beaches at this legendary East Coast enclave, marvel at the rolling hills and explore fresh local tastes from neighborhood cafes to haute cuisine. Offering a modern-day take on small country town living, it’s the East Coasts best place to flock to spend lazy summer days and ultra-chic summer nights.

PRUDENTIAL CENTER
You don’t have to visit the shore this summer to have a good time. North Jersey’s Prudential Center has got a hot summer concert series lined up for anyone looking to let loose on the weekend without driving down the Parkway. Katy Perry, Sade, Keith Urban, Taylor Swift, Josh Groban and the American Idols Live are just a few of the great shows that The Rock has lined up. If you’re not getting your groove on, enjoy the summer’s hottest sports entertainment with the NBA 2011 Draft and the WNBA’s New York Liberty games. With state-of-the art facilities and delicious dining options, you’ll want to make this arena your second summer home.

PIER VILLAGE
An escape from the traditional Jersey Shore, Pier Village in Long Branch, NJ offers visitors a distinctive mix of sophistication and fun. An updated shore spot, this upscale community is a year-round hotspot that boasts upscale dining, chic retail boutiques, fine hospitality and a state-of-the-art housing development. Check out page 68 for more information on the spot everyone will want to visit this summer!

CAPE MAY
Probably one of the most relaxing shore escapes, Cape May is perfect for a romantic weekend or family getaway! Guys can play a round at Cape May International Golf Course while the ladies relax with pampering treatments at area spas like Cape May Day Spa and Holistic Center. Hit the smooth seas on one of the many whale watching tours to see some of the waters finest creatures up close and personal or stay on land and join a wine tasting tour at Cape May Winery to unwind from a stressful work week. Famous for quaint bed and breakfasts, guests will enjoy an escape from their modern lives with a visit to Victorian or Edwardian style boarding with a touch of British hospitality.

See the full clip here: Image Magazine – Summer Daze

Ironstate Plans Four Hotels


Ironstate Development, developer of the W Hoboken, plans hotels in New York, New Jersey, and Morocco.

Primarily a developer of multi-family residential projects, Ironstate’s success with the W Hoboken has been the catalyst for the new projects. The firm is pursuing developments in Harrison, NY; at Kennedy International Airport in Queens, NY; Long Branch, NJ; and with a Morocco-based partner, the W Marrakesh.

News of Ironstate’s plans were first reported in The New York Times.

Read the article in Hotel Business.

Meet The New Jersey Olympic Wrestler Who Might Partner With Andre Balazs

New Jersey is certainly keeping up with the out-of-Manhattan hotel trend, and that’s in addition to the glamorific Bungalow Hotel that opened back in 2009. Not to mention the ever-buzzier W Hoboken. But that’s not even the point. At the center of this all is a single man by the name of David Barry, president of Hoboken-based real estate development company Ironstate Developments (which worked on both of those properties.) And boy does he set his sights high!

In addition to two upcoming New Jersey projects, Barry is in the midst of a W Marrakech (as in, North Africa), and, most interestingly, a joint venture with Andre Balazs on a Terminal 5 hotel at JFK airport.

Barry was interviewed by the New York Times last week, and though most of the interview focused on his residential properties, Barry’s allusion to being in the “request for proposal” phase along with Balazs definitely stuck in our brain. The Terminal 5 project began getting some buzz in February, but at that time Balazs and Ironstate were listed as separate prospective developers.

Considering the W Hoboken’s undeniably growing appeal, the potential partnership could prove a match made in heaven.

It might seem a bit of a stretch to jump from North Jersey condos to a Standard Hotel-esque boutique experiment in one of the world’s busiest airports. But for Barry, it’s all about the benjamins:

Long Branch once had a glorious history, and then there was that traumatic event of the pier burning down in 1987. It was a really distressed town after that. The mayor’s platform has been the redevelopment and revitalization of Long Branch. There may be somebody who will say, “Oh, gosh, I really miss that tattoo parlor.” But when I talk to a typical person who lived in Long Branch, they say, “We couldn’t even come to this beach years ago because it was so burnt out.” At its low point, 10 to 12 years ago, the town sold $50,000 a year in daily beach passes. Last year it broke $1 million.

Did we mention in his spare time, Barry leads the 2012 USA Olympic wrestling team? Yeah, sure, now you’re interested.

Read the full article from HotelChatter.

Stapleton Homeport Has Year-Round Potential, Developer Says


While many Staten Islanders have been more than a little skeptical about announcements regarding construction at the Stapleton Homeport, the developer behind the project says plans to turn the area into a year-round destination is not far off. NY1′s Amanda Farinacci filed the following report.

It’s hard to imagine now, but the quaint beachfront area in Long Branch, New Jersey wasn’t always so. Back in 1987, a fire on the pier left the town in complete disrepair, keeping tourists and locals from the shore and the surrounding area. All that changed five years ago, when a redevelopment plan — headed by Ironstate Development transformed the space into what is now known as Pier Village.

“There was a history of people kind of presenting things that didn’t get done after that,” said David Barry of Ironstate Development .

It’s a story that’s not unlike what happened for years at the Staten Island Homeport. Plan after plan of the sprawling 36 acre waterfront property has fallen by the wayside since the Navy set sail in the mid 1990s. But officials insist the latest proposal — a partnership between Ironstate and the city’s economic development corporation — will prevail where the others failed.

Rental apartments, tons of retail space and waterfront access are what Barry says made Pier Village a success. He says that model served as inspiration for plans for the Homeport.

“They’re both waterfront sites, so I think that’s a similarity. I also think they’re both sites that need a creative approach,” said Barry. “They need somebody with credibility and creativity to make these things, to reach their true potential.”

Of course, the two sites do have some obvious differences. To start, Pier Village is much more seasonally popular, attracting lots of beach goers when the weather gets nice. As a result, some tenants have been geared toward those busy summer months: Something that won’t happen at the Homeport.

“People like the warm weather, but Staten Island is a place with a lot of population that needs things to do 12 months a year. I don’t see a seasonal aspect to that. I see it as something that’s going to work all year round, and that’s how we’re approaching it,” Barry said.

Barry says his firm will work to attract a mix of mom and pop shops and national chains, which can draw customers all year long.

See the full article and video from NY1.

New York Times 30 Minute Interview with David Barry


David Barry

Check out this New York Times article featuring David Barry, president of the Ironstate Development Company in Hoboken.

David talks about working with his brother, Michael Barry, and the new projects Ironstate is working on in the interview.

Jersey Shore Chic in Long Branch

Photograph: courtesy of Avenue/Le Club

Head to the Garden State for private pools, pinball machines, lobster rolls and ocean views.

By Lisa Ritchie
Time Out New York

Travel time: One and a half hours from NYC by train

Photograph: courtesy of Avenue/Le Club

Why Go: Although it’s not the high-society retreat it was in 1869, when President Ulysses S. Grant made it his summer base, Long Branch is in the midst of a revival that has nothing to do with girls with poufed hair or guys with overdeveloped abs. Years after a 1987 fire reduced its amusement pier to a charred skeleton, Jersey boys David and Michael Barry took over the decrepit boardwalk to create Pier Village, comprising apartments, restaurants, shops and a boutique hotel. Nearby, Asbury Park is also poised for a comeback.

Photograph: courtesy of Avenue/Le Club

Stay here: The design of Bungalow may have been chronicled in a reality-TV show—Bravo’s 9 by Design—but that doesn’t dilute its cool factor. A handcrafted wood bar by upstate New York artist John Houshmand, a vintage pool table, old board games and a 1960s foosball table encourage hanging out in the lobby. In the 24 guest rooms, whitewashed wood floors and mixed-media works by British artist Ann Carrington evoke the feel of a private beach house. (bungalowhotel.net). Rates start at $189; mention TONY for a 10% discount Mon–Thu and Sun through May 26.

Photograph: Joshua McHugh

Do this: A day badge to access the pristine Long Branch beach is just $5–$7 for adults and $3 for ages 14–17 (free for kids under 14 and seniors), but for $25 per day, guests at the Bungalow hotel can luxuriate at Le Club—an exclusive stretch that opens Memorial Day weekend. Lounge under imported palm trees and sip cocktails from upscale eatery Avenue. Atop the restaurant is a private pool deck and bar, which morphs into a slick nightclub where fist-pumping is highly discouraged. For a grittier seaside vibe, catch the 837 bus from New Jersey Transit’s Long Branch Station to Asbury Park. Here, continuing redevelopment is bringing indie businesses to the boardwalk opposite the Boss’s old stomping ground, The Stone Pony (stoneponyonline.com); Kid Cudi hits the Pony’s outdoor Summer Stage on July 3. You can join die-hard pinheads at Silverball Museum Arcade (silverballmuseum.com), where collector Rob Ilvento lets the public play on 200 of his prize pinball machines, dating from 1932 to 2005, for a small admission fee (starts at $7.50 for a half hour). Stroll along the hip strip of Cookman Avenue and make a detour off the main drag for FIT graduate Casey Pyle’s loftlike shop, Humor and Grace (humorandgrace.com), for up-cycled vintage rompers ($25) and handmade wallets embellished with pop-culture images ($15).

Photograph: Joshua McHugh

Eat here: Order the spicy, orange-spiked lobster roll in a brioche bun ($16) at the David Collins–designed beachfront brasserie, Avenue (leclubavenue.com), which offers lovely ocean vistas and a 120-seat outdoor deck. In Asbury Park, get a taste of exotic destinations at Langosta Lounge (langostalounge.com), where surfer-chef Marilyn Schlossbach’s menu is inspired by “vacation cuisine.”

Read the full article from Time Out New York.

Homeport Site In Stapleton Awaits Launch Of Construction


Construction should soon begin on the long-awaited redevelopment of Staten Island’s Stapleton Homeport, and the site’s developer expects to being the overlooked borough to the attention of young professionals. Borough reporter Amanda Farinacci filed the following report.

By: Amanda Farinacci

These five buildings at the Stapleton Homeport will soon cease to exist. City offices have moved out, most of the necessary permits are in hand and within a few months, the land that was once owned by the United States Navy will be bustling with construction activity.

“The first step once we close on the property will be to demolish the buildings. That would probably be 30 to 60 days after we close on the property,” says developer David Barry of Ironstate Development.

Plan after plan for the sprawling 36-acre waterfront property has fallen by the wayside since the Navy set sail in the mid-1990s.

The latest proposal seems ready to go. It will feature about 800 units of housing, retail space and a waterfront esplanade in a partnership between the city’s Economic Development Corporation and Ironstate Development.

“Staten Island is a great location for them geographically. We want to make something with a real sense of place,” says Barry.

A recent study found a decrease in the number of 25- to 34-year-olds living in the borough. Barry says he believes the site will finally give young professionals an alternative to moving to Manhattan or Brooklyn.

“We really want to provide an option for somebody that wants their independence, wants some excitement, but has a reason to be in this area,” says Barry.

Officials expect to close on the property this fall. Soon after, construction will begin on the first phase of the plan — some 400 housing units and 35,000-square-feet of retail space.

“We just want really strong tenants that understand what it’s going to take to be successful here, because at the end of the day that’s really what it’s going to take to make this place a success,” says Barry.

Ironstate says it will start trying to attract tenants from mom-and-pop shops to established Staten Island restaurants come the fall.

You can also watch the full video at NY1.

What’s New in Residential Development?

Find our what’s new in residential development and read more about some of our clients in Jersey City (225 Grand, Hoboken Brownstone Company & Gulls Cove):

Hudson Reporter – What’s New in Residential Development? – 3.6.11

New York Times: Renter Concessions Fading Out

225 Grand


Check out this New York Times article, Renter Concessions Fading Out about the new trend in renting featuring our clients, Ironstate Development, Value Companies and The Marketing Directors.