Marketing Firm Brings Nearly 30 Years Of Experience
And Expertise To The Premier “Gold Coast” Community
WEEHAWKEN, NJ — The Marketing Directors, Inc. has been appointed the Marketing and Exclusive Sales Agent for Henley on Hudson, a collection of European-inspired homes located along the Hudson River in Weehawken, N.J. facing midtown Manhattan.
The Manhattan-based firm has been a fixture in the industry since 1980 and brings an impressive resume of overseeing the marketing and sales of some of the region’s most prominent and successful residential properties. The company’s unique skill set and depth of experience, particularly in challenging markets, drew the attention of joint venture partners Lennar Urban and Roseland Property Company which are developing Henley on Hudson’s 164 residences situated within Port Imperial, one of the country’s largest master-planned developments.
“The climate has changed and we’re bringing in a company that has a proven track record of formulating innovative, relevant and well-managed programs that address various market conditions,” notes Michael Skea, Director of Operations for Lennar Urban’s Northeast Division. “We believe their extensive in-house capabilities, coupled with their focus on new construction, multi-family product and wealth of experience in the marketplace, will have a profound impact on sales activity as we complete the community’s development and sales campaigns which have thus far resulted in 54 closings.”
Henley on Hudson is the second Port Imperial assignment for The Marketing Directors, which previously helped engineer the sell out of The Brownstones, 42 ultra-luxury waterfront homes also located in Weehawken.
“We’re delighted to return to Port Imperial and are excited to be a part of the sales and marketing effort for Henley on Hudson, one of the crown jewels along New Jersey’s prestigious ‘Gold Coast’,” says Jacqueline Urgo, President of The Marketing Directors, Inc., which has sold more than $29 billion worth of residential real estate since its founding.
“Port Imperial is one of the most remarkable mixed-use developments in the country and represents an awe-inspiring effort to plan and execute the integration of thousands of upscale residences, first-class retail services, superb amenities and convenient mass transportation options — all on a site that boasts some of the best views in the world. Henley on Hudson furthers that ambitious effort with a combination of architecturally-distinctive homes, exciting amenities and a breathtaking riverfront position that distinguishes it from the marketplace. It’s now our job to convey that to the public with a customized approach that achieves our client’s goals.”
Henley on Hudson is comprised of classic multi-level brownstones, expansive condominium residences and luxurious penthouses featuring from 1,716 to 3,744 square feet of living space at prices ranging from $1.35 million to $2.6 million.
Onsite amenities include the Club at Henley, a 6,000 square-foot clubhouse featuring a club room, theater room, billiards and gaming lounge, state-of-the-art fitness center, Yoga/Pilates room and a Children’s Play Studio.
An abundance of open space can be found within Henley on Hudson and throughout Port Imperial for active and passive recreation, including tree-lined walking and jogging paths and English gardens. Residents also enjoy nearby boutique shops, restaurants and services, while the Port Imperial Ferry Terminal provides direct service to Manhattan and the Light-Rail station offers access to towns throughout the “Gold Coast.”
For additional information on Henley on Hudson and to schedule an appointment to tour the three furnished brownstone and penthouse model homes, please call (201) 864-7788, or visit the community’s website at www.henleyonhudson.com. The community’s onsite Sales Center is located at 2 Henley Place and is open daily from 10 a.m. to 6 p.m.
About The Marketing Directors
The Marketing Directors is a full service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development serving many of the industry’s most prominent developers across the United States and Canada since 1980. The company is led by founder Adrienne Albert, who was inducted into the National Sales and Marketing Council of the National Association of Home Builders (NAHB) Hall of Fame as a Legend of Residential Marketing in 2009 — the first woman to be inducted into the “Hall” in its 16-year history. David Tufts leads The Marketing Directors, SE formed in 2007. Jacqueline Urgo leads the NE operation. The Marketing Directors presently represents condominium developers in markets such as New York, New Jersey, Connecticut, Georgia, Florida, Alabama and North Carolina. For more information, call 212-826-8822 or visit www.themarketingdirectorsinc.com