METROVEST BRINGS IN THE MARKETING DIRECTORS, INC.

METROVEST BRINGS IN THE MARKETING DIRECTORS, INC.
TO OVERSEE SALES AT MERCURY LOFTS AT THE BEACON

Sales & Marketing Firm Returns to Jersey City Condo Community
After Overseeing Successful First Phase Sales Program

JERSEY CITY, NJ – Developer Metrovest Equities has once again tapped The Marketing Directors, Inc. to oversee sales and marketing at The Beacon, the award-winning, luxury mixed-use community in Jersey City, NJ.
     The 30 year-old Manhattan-based firm will serve as the Exclusive Sales and Marketing Agent for Mercury Lofts, an historic 17-story art deco building featuring 25 half- and full-floor lofts ranging from 2,994 to 6,665 square-feet of unique living space. The residences are preview priced from $925,000 to $2.7 million. Initial occupancy is scheduled for September, 2010.
     The preview sales opening of Mercury Lofts follows the near sell-out of The Beacon’s initial phase of 315 residences in the Rialto and Capital buildings which are now more than 90% sold and occupied, according to Metrovest Equities, which is undertaking the landmark conversion of The Beacon, a ten building mixed-use development that will ultimately comprise 1,200 luxury residences and ¬¬¬80,000 square feet of retail and commercial space — currently the largest historic residential restoration project in the country and the largest in the history of New Jersey.
     “The Marketing Directors was instrumental in the success of the first phase,” notes George Filopoulos, President of Metrovest Equities. “I believe their model of operation is ideal for today’s marketplace. They have more than 30 years of experience in focusing solely on new construction multi-family development, and are unparalleled when it comes to training dedicated onsite sales agents, prospect follow-up and market research and analysis. I’m confident Adrienne Albert and her team will have a profound impact on sales at Mercury Lofts.”
     The Marketing Directors has been an industry leader since 1980 and brings an impressive resume of marketing and selling some of the region’s most prominent and successful residential properties. The company’s unique skill set, depth of experience and well-documented success stories continue to draw the attention of developers, lenders and other property stakeholders looking to navigate through various market conditions.
     “We’re thrilled to be back at The Beacon,” notes Adrienne Albert, CEO and founder of The Marketing Directors, Inc. “This is one of the most unique properties in the marketplace, and George Filopoulos deserves tremendous credit for his successful effort to restore a true architectural treasure, transforming it into a comprehensive lifestyle community. Mercury Lofts is another example of George’s innovation and willingness to cross traditional boundaries in order to create something truly original. It’s a rare commodity to have true loft residences with an abundance of windows in a high-rise, full-service building with access to an incomparable array of amenities. We’re looking forward to translating that opportunity to the home buying public.”
     Mercury Lofts was originally designed for 104 condominiums before being reconceived as a new concept in loft living. The architecturally-distinctive building is situated on Jersey City’s highest elevation which combines with its 17-story design to offer incomparable views of the Manhattan skyline and the surrounding cityscape — an unusual high-rise amenity for loft residences.
     The well-appointed homes include 13-foot-high ceilings, polished cement floors, exposed spiral ductwork, fully sheet-rocked and painted walls and abundant windows that bathe the homes in natural light and maximize the sensational views. Some homes have huge terraces that extend the living space outdoors.
     Residents will also have full access to The Beacon’s existing 45,000 square feet of amenities which include an indoor pool, Grotto lounge with hot tubs, his/her saunas and steam, social sauna and treatment rooms; a yoga studio, fitness center, lounge screening room, children’s playroom, restored Art Deco theater/event space, a rooftop sundeck, poker room and a billiards hall. White Glove services include valet parking and convenient shuttle service to PATH trains and ferries to Manhattan. There’s also plenty of open green space including a private 2-acre park with children’s playground, a private organic garden, and a dog run.
     Mercury Lofts will also feature “Prohibition”, a speakeasy-themed bar and lounge for its members-only residents. BeKids at The Beacon, a 66,000 square-foot children’s-only destination, will offer gymnastics and sports camps, a kids-oriented family restaurant and an early childhood learning/daycare center serving children aged six weeks to five years old. In addition, plans are proceeding with an advanced curriculum Math and Engineering Charter School for Grades 6 through 12, while discussions are underway for a Kindergarten-through-5 school, resulting in top-notch on-site education for children from six weeks to high school.
     A furnished model residence at The Mercury Lofts at the Beacon is available for public viewing. For further information, call (201) 716-3000 or visit The Mercury Lofts at the Beacon website at www.themercurylofts.com.