Metrovest Equities Takes 12 Contracts in a Month at The Beacon in Jersey City

Mercury Lofts Bedroom

Metrovest Equities announced today a one-month sales surge at The Beacon in which 12 contracts were taken on luxury condominium homes at the landmark residential conversion in Jersey City, NJ.

The flurry of sales by The Marketing Directors, Inc., the community’s exclusive sales and marketing agent, occurred in The Beacon’s Rialto & Capitol buildings, pushing the initial phase of 315 residences to a near sell-out.

The latest evidence of the public’s continued interest in The Beacon comes as the developer prepares to Grand Open the community’s second phase of residences. Mercury Lofts will feature 25 dramatic half- or full-floor residences in a 17-story, historic art deco building. The expansive lofts, which boast soaring layouts ranging from 2,994 to 6,665 square feet of extraordinary living space, will be sold out of a new Sales Center and professionally-furnished model home within the distinctive Mercury Lofts building.

“We have a unique proposition at The Beacon stemming from its extraordinary 1930’s art deco design, magnificent views, considerable outdoor space, unprecedented level of hotel-like amenities and services, and exceptional value that’s further enhanced by FHA financing,” notes George Filopoulos, President of Metrovest Equities.

“It’s a compelling scenario that has distinguished The Beacon from the marketplace and allowed us to enjoy a consistent level of sales activity. We’re delighted that the initial phase of homes is nearly sold out, and look forward to unveiling the extraordinary Mercury Lofts collection which is unlike anything else offered on either side of the Hudson River.”

The remaining studio, one- and two-bedroom residences in the Rialto & Capitol buildings feature 596 to 3,289 square feet of living space and are priced from $235,000 to $1,495,000.

The half- and full-floor Mercury Lofts residences are priced from $799,000 to $2.7 million. Seven homes have already been sold during the preview sales program. Layouts include 13-foot-high ceilings, polished cement floors, exposed spiral ductwork, fully sheet-rocked and painted walls and abundant windows that bathe the homes in natural light and maximize the sensational views. Some lofts have huge outdoor terraces that extend the living space outdoors.

The Rialto & Capitol buildings — both named after famous theaters — are situated adjacent to each other and are joined by a dramatic two-story lobby with a 24-hour doorman and Concierge, and 45,000 square feet of existing amenities for residents which include an indoor pool, Grotto lounge with hot tubs, his/her saunas and steam, social sauna and treatment rooms; a yoga studio, fitness center, lounge screening room, children’s playroom, restored Art Deco theater/event space, four sky decks, poker room and a billiards hall. White Glove services include valet parking and convenient shuttle service to PATH trains and ferries to Manhattan. There’s also plenty of open green space including a private 2-acre park with children’s playground, a private organic garden, and a dog run.

“Prohibition”, a speakeasy-themed bar and lounge for its members-only residents, will open in the Mercury Lofts building, while BeKids at The Beacon, a 66,000 square-foot children’s-only destination, will offer gymnastics and sports camps, a kids-oriented family restaurant and an early childhood learning/daycare center serving children aged six weeks to five years old. In addition, plans are proceeding with an advanced curriculum Math and Engineering Charter School for Grades 6 through 12, while discussions are underway for a Kindergarten-through-5 school, resulting in top-notch on-site education for children from six weeks to high school.

Sitting high atop the Palisades Ridge near Jersey City’s vibrant downtown district, The Beacon represents a $350 million conversion. The historic grandeur of the buildings’ dramatic interior spaces has been immaculately restored by refurbishing and preserving the original chandeliers, marble, terracotta and terrazzo flooring, brass elevator door surrounds and windows. The addition of modern amenities and services has helped foster an exclusive resort lifestyle within an authentic Art Deco landmark.

For further information, call (201) 716-3000 or visit the newly-launched Beacon website at The community’s Sales Presentation Center is located at 4 Beacon Way (Montgomery & Mill Road), Jersey City, NJ 07304.

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