New Jersey’s Real Estate ICONS

The Garden States commercial real estate business has a long and vast history and an even brighter future.

Neither, however, would be possible without the efforts of individuals who helped shape—and continue to influence—the market. Here’s a look at some of the people who have become regional household names in the industry.

 By Sarah Wolfe/ Real Estate FORUM



It’s said there wouldn’t be a Hoboken without the Barry family. After all, that’s where, in 1970, brothers Joseph and Walter Barry founded Applied Housing Co. and embarked on revitalization projects that cemented the firm’s reputation as an innovative large-scale urban developer.

Some 30 years after Applied’s founding, brothers David and Michael Barry continued that legacy, forming Ironstate Development, which owns and manages more that 6,000 residential units with $1 billion in projects in the pipeline. As co-president (with Michael) of both Applied and Ironstate, its development arm, Barry has spearheaded some of the state’s largest revitalization projects, including the Shipyard and W Hoboken Hotel & Residences in Hoboken; Port Liberte in Jersey City; and Pier Village in Long Branch, now in its third phase. Barry is also a member fo the boards of the New Jersey Apartment Association and Fortress Investment Group LLC, a global investment manager with an estimated $40 billion in assets as of 2010.



As managing partner of Roseland Property Co., Carl Goldberg is quickly becoming identified with Morristown, where Roseland has opened three new properties in recent years, including the luxury 40 Park building off the town’s historic Green. Last summer, Hartz Mountain Industries bought a stake in Roseland – a move that locals consider a testament to Goldberg’s knowledge of multifamily real estate. Before founding the firm in 1994, he spent his entire real estate career with Bertram Associates, a prominent regional homebuilder he joined in 1979. Goldberg is part president of the Community Builders’ Association and, until January, was chariman of the New Jersey Sports and Exposition Authority, focusing on the redeveloment of the Meadowlands.

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