Rethinking the 55-Plus Market

The New York Times reports on the 55+ market in New Jersey and spotlights Byron-Hill Homebuilders Villagio in South Brunswick.

SOME would-be buyers who visit Villagio, a 55-plus housing development in South Brunswick, think they’ve arrived at the wrong place.

“When they come here, they say: ‘This isn’t an adult community. The bedrooms are on the second floor,’ ” said Luther Gueyikian, president of Byron-Hill Homebuilders, the Marlboro company that built this grandly styled development off Route 1.

To members of a market segment said to avoid stair-climbing, second-floor bedrooms are not the only surprise. Villagio has a basketball court and a jungle gym, but at least so far, it lacks a clubhouse, which at a typical development of this type is usually among the first elements built. READ MORE >>>

A PLACE TO NEST Some visitors to the Villagio in South Brunswick are surprised to find bedrooms on the second floor.

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