The Vue lounge

NEW BRUNSWICK, N.J. – Naresh Tanna and Dr. Renuka Ati Tanna were recently married and ready for a fresh start on life. The couple, who had been living in Boston, wanted to return to their roots in New Jersey where they were both raised and attended Rutgers University.

One of their first goals upon returning to the Garden State would involve their first major purchase as husband and wife — buying a new home.

“When we decided to come back home to New Jersey, we were not considering renting an apartment and had a good idea of the type of residence we wanted to purchase,” says Mr. Tanna. “With no children yet, we wanted to own a home in an active, urban downtown environment and decided to look at places in Middlesex County Cities.”

The Tannas search ended as quickly as it started, however, when they visited The Vue, the striking new 23-story mixed-use building in downtown New Brunswick featuring 150 luxury rental homes and 42 Penthouse condominiums.

“I was driving down Somerset Street one day, saw The Vue, and decided to call the phone number,” Mr. Tanna recalls. “It ended up being the only building we would visit.”

The Vue had everything the Tannas were looking for in a new home. Its location in the heart of downtown New Brunswick provided quick access to the many shops, restaurants and entertainment that define this dynamic city, and its proximity just steps from the New Brunswick Train Station offered a quick trip to the business and cultural delights of New York City.

“Having the New Brunswick train so close was certainly a major factor,” Mr. Tanna says. “The urban lifestyle at The Vue is enhanced by having New York City just a short train ride away. I often commute to Manhattan for work, so it’s definitely convenient to have efficient train service within easy reach.”

While the location of The Vue played a large role in their decision to purchase, the homes and the building itself also fit all the criteria the Tannas had laid out.

“We loved the open concept of the home, with the kitchen and family rooms flowing together,” Mr. Tanna points out. “The bathrooms are enormous and you simply can’t beat the views. Add in the amenities, including the lounge which is ideal when working from home, and The Vue was a perfect fit.”

The Tannas join an ever-growing list of residents who are choosing The Vue for their new home. 40% of the building’s upscale Penthouse condominiums have been sold and 70% of its luxury rental residences have been leased, according to the New Brunswick Development Corporation (DEVCO) and Pennrose Properties, which developed The Vue and retained The Marketing Directors, Inc. as the building’s exclusive sales, leasing and marketing agent.

In addition to the sales and leasing success, several key milestones have been reached on the development front at The Vue. They include the recent completion of the expansive, landscaped pedestrian walkway connecting The Vue to the westbound train platform of the Northeast Corridor Line at the New Brunswick Train station which is now open to the public. In addition, this summer/fall will mark the opening of the Barnes & Noble Bookstore located at street level within The Vue and the Fresh Grocer supermarket situated across the street.

Residents are already enjoying all that The Vue has to offer, including spacious homes with upscale finishes and appointments, an impressive amenity offering, direct walkway access to the New Brunswick Train Station and a desirable location in the heart of downtown New Brunswick.

The tallest building in the City of New Brunswick, The Vue is ideally situated on Somerset Street and Easton Avenue. In addition to the residences, the building will house 57,000 square-feet of retail space in its first two stories, including a full-scale Barnes & Noble bookstore and a Brother Jimmy’s BBQ restaurant, as well as a 657-space parking garage. The Vue is also located next to Rutgers University and is a short walk to all the entertainment and cultural attractions of New Brunswick.

One- and two-bedroom condominium homes at The Vue range in size from 773 to 1,216 square feet of living space and are currently priced from $318,000. The Vue also offers a mix of one- and two-bedroom rental homes with myriad upscale features. Monthly rents for these residences start at $2,095.

“Resort-like amenities include an attended, custom designed lobby; fully-equipped fitness center and residents-only lounge featuring a billiards table, flat screen televisions, WiFi business bar and a catering kitchen and conference room,” notes Jacqueline Urgo, President of The Marketing Directors, Inc. “The Vue has also partnered with Verizon’s Virtual Concierge service to provide residents with additional services such as dining and building event reservations, and the ability to manage local venders (i.e. dry cleaner, florist, housekeeping service, etc.) remotely.

For additional information on The Vue, please call 732-828-0111 or visit The building is located at 110 Somerset Street, New Brunswick, NJ. The onsite sales and leasing office is open Monday thru Friday from 10:00am to 6:00pm and Saturday and Sunday from 11:00am to 6:00pm. Furnished model residences are available for viewing.

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