PALISADES PARK, N.J. – With the click of their mouse, prospective home buyers visiting the website for Trio in Palisades Park, NJ can learn about the new luxury condominium building in English, Korean or Chinese. The availability of three translations is part of larger marketing effort to better communicate with the residential property’s target markets.
According to the 2010 United States census, the Asian community makes up nearly 15% of Bergen County’s population, many of which are concentrated in areas along the New Jersey Hudson River waterfront and near the George Washington Bridge. Nowhere is the appeal of Bergen County to Asian home buyers more evident than in Palisades Park where the concentration of Koreans is the highest of any municipality in the United States at 52% of the population.
To appeal to these specific demographics and make the sales process smoother and less stressful, the Owner/Sponsor of Trio is providing marketing and collateral materials in the native languages of Korean and Chinese citizens, including the community’s website, www.LiveAtTrio.com.
“Our goal is to make the purchasing process as seamless and comfortable as possible,” says Honey Hwang, Sales Representative for The Marketing Directors, Trio’s exclusive sales and marketing agent, who is fluent in Korean. “With access to information in their native languages, homebuyers can better understand and digest the information available and easily engage in important dialog, ask questions and learn about the desirable lifestyle offered at Trio.”
Located at 800 12th Street in Palisades Park, Trio is ideally situated in an established residential neighborhood minutes from the George Washington Bridge and a number of transportation options including bus and NY Waterway Ferry service into Manhattan. Shopping enthusiasts will find myriad opportunities at nearby malls, such as Riverside Square and Garden State Plaza, while a host of brand-name stores, specialty shops and boutiques line Route 4 and Route 17.
Trio’s buildings feature a collection of 140 residences offering a mix of one-, two- and three-bedroom homes — including spectacular Penthouse residences. Priced from $295,000 the condominium residences range in size from 742 square feet to 1,751 square feet and feature designer elements including floor-to-ceiling windows, hardwood floors and modern recessed lighting. Gourmet kitchens include granite countertops, stainless steel GE appliances, custom maple cabinets, and Kohler fixtures. Designer bathrooms boast Crema Marfil marble floors, granite countertops, custom maple vanities, and Kohler fixtures. All homes come with an individual washer and dryer. Immediate occupancy is available.
Residents also enjoy an exciting suite of newly-renovated, five-star recreational amenities including concierge service, a lounge featuring billiards, ping pong and large screen TV with catering kitchen; state-of-the-art fitness center, yoga studio, children’s playroom, game room, virtual golf simulator, outdoor terrace and a business center all located within the buildings. Covered parking is also available.
“The new recreational and social amenities at Trio raise the bar for what homebuyers expect in a condominium building,” says Ron Orgel, a representative of developer MWHF Palisades Park. “By completely renovating these facilities, we’ve created a living environment that rivals some of Manhattan’s most exclusive buildings, but at a price that’s significantly less.”
For additional information on Trio, please call (888) 479-1842 or visit www.LiveAtTrio.com.