The George Taps Into Rental And New Brunswick Demand With Over 40% Of Its Residences Already Leased

The GeorgeNew 14-Story Building Attracts Renters With Upscale Homes, Modern Amenities and Downtown Location

NEW BRUNSWICK, NJ, – Strong demand for new luxury rental residences and the growing appeal of downtown New Brunswick as a dynamic residential destination have led to a successful Grand Opening at The George, where more than 40% of its 104 rental residences have already been leased.

The new 14-story building located at 285 George Street has quickly tapped into the large pool of renters attracted to New Brunswick by offering a sought-after combination of well-designed residences with upscale finishes and appointments, value-laden price points and a convenient location in the heart of the City’s downtown district.

Developed and managed by Pennrose, which has a long history of creating signature residential buildings in New Brunswick, The George features one- and two-bedroom residences — including a select number of exclusive upper-floor Penthouse homes. Monthly rents start from the $1,700s for one-bed room homes and the $2,100s for two-bedroom residences. Immediate occupancy is available. The Marketing Directors is the exclusive marketing and leasing agent.

“We were confident there was a market here for new, stylish residences in a location that’s just steps from numerous restaurants, shopping, nightlife and well-known cultural, educational and entertainment venues,” notes Tim Henkel, Senior Vice President of Pennrose. “The public’s response to The George and the initial leasing activity is bearing that out.”

Designed by Kitchen & Associates, The George stands as an instant iconic landmark among New Brunswick’s burgeoning skyline with its faceted exterior design that emphasizes vertical characteristics and a liberal use of glass. Contemporary, high-end design is extended throughout the boutique building’s interior spaces as well, highlighted by an attended, social lobby lounge featuring a bar, TV and Wi-Fi. Residents also enjoy a fitness center and Verizon Concierge services, while preferred access will be available at the newly-opened, 60,000 square-foot Robert Wood Johnson (RWJ) Fitness & Wellness Center, featuring a state-of-the-art workout facility, a Junior Olympic-size lap pool, a therapy pool and a therapeutic spa area. Individual storage lockers and bike storage are also available.

Well-conceived floor plans at The George feature designer finishes and appointments not commonly found in rental buildings. Dramatic expansive windows maximize the building’s magnificent views of the New Brunswick skyline and Raritan River. Hardwood floors can be found throughout the living and dining areas, while modern kitchens feature solid wood cabinetry, granite countertops, and state-of-the-art stainless steel appliances. Spa-like bathrooms are adorned with porcelain tile floors and Kohler fixtures.

The George’s ultra-convenient location places residents in a desirable live/work/play environment. Celebrated attractions located just steps away include the George Street Playhouse, State Theatre, Heldrich Hotel, Edward J. Bloustein School of Planning and Public Policy at Rutgers, and countless restaurants, boutiques and nightlife pursuits. The George is also easily walkable to the New Brunswick Train Station which serves the northeast corridor line, and is accessible to major highways including the NJ Turnpike, I-287 and Routes 18 and 27.

“The George is an exciting new residential option that complements all that this vibrant downtown setting has to offer,” notes Jacqueline Urgo, President of The Marketing Directors, the building’s exclusive marketing and leasing agent. “It’s a lifestyle experience that’s already appealing to a wide range of residents.”

For additional information on The George and to schedule an appointment to tour the model homes, please call 732-339-3199 or visit The onsite leasing office is open Monday thru Friday from 10:00 a.m. to 6:00 p.m. and Saturday and Sunday from 11:00 a.m. to 6:00 p.m.


About Pennrose

With over 30 years of experience, Pennrose combines quality development and proven management to deliver exceptional lifestyle-centered communities for its residents. With the superior knowledge and unparalleled dedication to get the job done right, Pennrose develops and operates both conventional and affordable communities throughout Pennsylvania, New York, Connecticut, New Jersey, Ohio, Maryland, Alabama, Tennessee and Washington D.C., and continues its successful track record of development in the Mid-Atlantic region and beyond.

About The Marketing Directors

For more than 30 years, The Marketing Directors has been the preeminent development advisory and marketing and sales force in luxury residential development. Its team works exclusively on behalf of elite owners and builders of residential housing to develop, market and sell customized, architecturally-superior spaces. The Marketing Directors’ sophisticated professionals are industry leaders, respected partners and market innovators. Headquartered in New York City with offices and sales teams across North America, The Marketing Directors has $30 billion in collective sales and has led its clients to successfully sell out more than 1,000 new developments. For more information on The Marketing Directors, call 212-826-8822 or visit

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