The George In Downtown New Brunswick Kicks Off Event Series With Well-Attended Wine Tasting For Residents And Guests

Event Showcases The George’s Socially-Centered Lobby

Wine TastingNEW BRUNSWICK – Dozens of guests turned out recently for a wine tasting at The George which successfully kicked off a summer event series at the new luxury rental building in downtown New Brunswick.

Co-hosted by developer Pennrose and Tula Lounge, an upscale, European-inspired restaurant located minutes away from The George on Easton Avenue, the wine tasting was held in The George’s socially-centered lobby lounge, with current and future renters mingling as they enjoyed a selection of fine wines and light hors d’oeuvres provided by Tula Lounge. Guided tours of The George’s professionally merchandized model residences were also given throughout the evening. One lucky guest won a gift certificate for two to Tula Lounge.

“As a brand new, recently opened building, we thought the wine tasting event would be a great way for our residents to get to know each other in a social, relaxed environment, and for us to showcase some of the local retail establishments in the neighborhood that help define this dynamic, downtown setting,” said Lorena Gomez, Regional Property Manager for Pennrose. “It was also an opportunity for prospective residents to experience the unique lifestyle at The George first-hand.”

Located at 285 George Street, The George features 104 luxury rental residences in a distinctive, 14-story building. More than 50% of the residences have already been leased, with move-ins well underway.

A variety of one- and two-bedroom residences — including a select number of exclusive upper-floor Penthouse homes — are currently available at monthly rents starting from the $1,700s for one-bedroom homes and the $2,100s for two-bedroom residences. Immediate occupancy is available. The Marketing Directors is the exclusive marketing and leasing agent.

Residents at The George enjoy an attended, social lobby lounge featuring a bar, TV and Wi-Fi; onsite fitness center and Verizon Concierge services. In addition, preferred access is available at the newly-opened, 60,000 square-foot Robert Wood Johnson (RWJ) Fitness & Wellness Center.

Well-conceived floor plans at The George boast designer finishes and appointments. Expansive windows maximize the building’s magnificent views of the New Brunswick skyline and Raritan River. Hardwood floors can be found throughout the living and dining areas, while modern kitchens feature solid wood cabinetry, granite countertops, and state-of-the-art stainless steel appliances. Spa-like bathrooms are adorned with porcelain tile floors and Kohler fixtures.

The George’s ultra-convenient location places residents in a desirable live/work/play environment. Celebrated attractions located just steps away include the George Street Playhouse, State Theatre, Heldrich Hotel, and countless restaurants, boutiques and nightlife pursuits. The George is also easily walkable to the New Brunswick Train Station which serves the northeast corridor line, and is accessible to major highways, including the NJ Turnpike, I-287 and Routes 18 and 27.

For additional information on The George and to schedule an appointment to tour the model homes, please call 732-339-3199 or visit The onsite leasing office is open Monday thru Friday from 10:00 a.m. to 6:00 p.m. and Saturday and Sunday from 11:00 a.m. to 6:00 p.m.


About Pennrose

With over 30 years of experience, Pennrose combines quality development and proven management to deliver exceptional lifestyle-centered communities for its residents. With the superior knowledge and unparalleled dedication to get the job done right, Pennrose develops and operates both conventional and affordable communities throughout Pennsylvania, New York, Connecticut, New Jersey, Ohio, Maryland, Alabama, Tennessee and Washington D.C., and continues its successful track record of development in the Mid-Atlantic region and beyond.

About The Marketing Directors

For more than 30 years, The Marketing Directors has been the preeminent development advisory and marketing and sales force in luxury residential development. Its team works exclusively on behalf of elite owners and builders of residential housing to develop, market and sell customized, architecturally-superior spaces. The Marketing Directors’ sophisticated professionals are industry leaders, respected partners and market innovators. Headquartered in New York City with offices and sales teams across North America, The Marketing Directors has $30 billion in collective sales and has led its clients to successfully sell out more than 1,000 new developments. For more information on The Marketing Directors, call 212-826-8822 or visit

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