Alfa Art Gallery Displays Works Of Three Prominent Artists During Exhibition Event At The George In New Brunswick

Paintings and Drawings of Robert Aitchison, Illiyan Ivanov and Rodney Durso On Display During Special Exhibition in Upscale Apartment Building’s Social Lobby

Alfa Art Event GeorgeNEW BRUNSWICK, NJ – Three of Alfa Art Gallery’s most prominent artists highlighted the latest installment in the ongoing series of events at The George designed to showcase the premier cultural, entertainment and dining opportunities found in downtown New Brunswick.

Original paintings and drawings from Robert Aitchison, Illiyan Ivanov and Rodney Durso were displayed during a special exhibition for residents and guests in the new 14-story high-rise apartment building’s socially-centered lobby.  Attendees viewed the creative works of the artists while enjoying wine and cheese and had the opportunity to purchase select pieces.

Alfa Art Gallery, a 501 (C) (3) non-profit organization that supports emerging and well-established artists in New Brunswick, is the latest locally-based cultural venue to participate in the event series held at The George, which features 104 luxury rental residences.  Hosted by Pennrose, developer and manager of The George, the ongoing event series has featured past performances from The Mike Bond & Jeff Dingler Duo from the New Brunswick Jazz Project, as well as restaurant and wine tastings from some of New Brunswick’s famed eateries.

“The Arts is an important part of New Brunswick’s diverse lifestyle fabric and it was a logical choice to continue our event series with a local gallery,” says Lorena Gomez, Regional Property Manager for Pennrose.   “Alfa Art Gallery, which is located nearby at 108 Church Street, is one of the City’s most important art organizations and we’re extremely pleased they chose The George for this special exhibition.”

Located at 285 George Street, The George features a variety of one- and two-bedroom residences — including a select number of exclusive upper-floor Penthouse homes — at monthly rents starting from the $1,800s for one-bedroom homes and the $2,200s for two-bedroom residences.  Immediate occupancy is available.

More than 85% of the residences have already been leased, according to The Marketing Directors, The George’s exclusive marketing and leasing agent.

Residents at The George enjoy an attended, social lobby lounge featuring a bar, TV and Wi-Fi; onsite fitness center and Verizon Concierge services.  In addition, preferred access is available at the 60,000 square-foot Robert Wood Johnson (RWJ) Fitness & Wellness Center.

Well-conceived floor plans at The George boast designer finishes and appointments.  Expansive windows maximize the building’s magnificent views of the New Brunswick skyline and Raritan River.  Hardwood floors can be found throughout the living and dining areas, while modern kitchens feature solid wood cabinetry, granite countertops, and state-of-the-art stainless steel appliances. Spa-like bathrooms are adorned with porcelain tile floors and Kohler fixtures.

The George’s ultra-convenient location places residents in a desirable live/work/play environment.  Celebrated attractions located just steps away include the George Street Playhouse, State Theatre, Heldrich Hotel, and countless restaurants, boutiques and nightlife pursuits.  The George is also easily walkable to the New Brunswick Train Station which serves the northeast corridor line, and is accessible to major highways, including the NJ Turnpike, I-287 and Routes 18 and 27.

“The George is an exciting new residential option that complements all that this vibrant downtown setting has to offer,” notes Jacqueline Urgo, President of The Marketing Directors.  “It’s a lifestyle experience that’s appealing to a wide range of residents.”

For additional information on The George and to schedule an appointment to tour the model homes, please call 732-339-3199 or visit  The onsite leasing office is open Monday thru Friday from 10:00 a.m. to 6:00 p.m. and Saturday and Sunday from 11:00 a.m. to 6:00 p.m.


About Pennrose

With over 30 years of experience, Pennrose combines quality development and proven management to deliver exceptional lifestyle-centered communities for its residents.  With the superior knowledge and unparalleled dedication to get the job done right, Pennrose develops and operates both conventional and affordable communities throughout Pennsylvania, New York, Connecticut, New Jersey, Ohio, Maryland, Alabama, Tennessee and Washington D.C., and continues its successful track record of development in the Mid-Atlantic region and beyond.

About The Marketing Directors

For more than 30 years, The Marketing Directors has been the preeminent development advisory and marketing and sales force in luxury residential development. Its team works exclusively on behalf of elite owners and builders of residential housing to develop, market and sell customized, architecturally-superior spaces. The Marketing Directors’ sophisticated professionals are industry leaders, respected partners and market innovators. Headquartered in New York City with offices and sales teams across North America, The Marketing Directors has $30 billion in collective sales and has led its clients to successfully sell out more than 1,000 new developments. For more information on The Marketing Directors, call 212-826-8822 or visit

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