While Philadelphia and New York City have been attracting New Jersey’s Millennials, Princeton—equidistant from both cities—is having its time in the sun again. “People are beginning to rediscover the quality of life we have right here,” says Palmer Square Management VP David Newton, who’s been watching its rise since joining the ongoing Palmer Square mixed-use development in 1995.
This renewed interest is particularly benefiting the nearly 80-year-old Palmer Square, which is built around (you guessed it) a square across from Princeton University’s main gate. “A lot of people want to live where they work and play,” notes David, snapped above with Minno & Wasko Architects and Planners’ Greg Mardirossian, whose firm has been the development’s architect of record since 2005. Today, the development—which opened in 1937 and was first conceived in 1906 by Edgar Palmer, heir to the New Jersey Zinc Co and a 1903 Princeton grad—boasts 150k SF of Class-A office space, 110k SF of retail, 228 residential units over 1,000 parking spaces in two garages, and the 188-room historic Nassau Inn.