LIVINGSTON, N.J. – The history of real estate development in New Jersey is lined with the names of prominent large national homebuilder and locally-based developers that concentrated on specific product types and regions. And while market fluctuations, dwindling land acquisition opportunities and regulatory challenges have forced many to scale back operations or transfer ownership, there’s been one mainstay in the new construction industry which continues to adapt and reinvent its development approach to deliver thousands of homes in New Jersey, New York, Connecticut and Pennsylvania every year.
Led by Principals Steven W. Katz and Wayne Zuckerman, the Sterling Properties name has become synonymous with introducing notable residential communities in sought-after neighborhood settings stretching from Orange County, N.Y. to the suburbs of Philadelphia. The Livingston, N.J.-based Company has proven to be a visionary leader in the region’s new construction sector, utilizing its expertise and experience in all facets of real estate development, creative acquisition strategies and modern design practices to not only withstand shifting, and sometimes turbulent housing markets, but also find unparalleled success with new product types and locations.
Now, perhaps more than any other time in Sterling’s 25 year history, the Sterling Properties team is poised to transform the landscape of New Jersey development.
“We have over one thousand homes planned for 2016 across a wide variety of markets and product types,” Mr. Katz says. “We have close to 500 urban-style apartments in the works at sites like ONE William in Englewood which is a joint venture with our partners BNE Real Estate Group. Central & Oak at East Rutherford in Bergen County. We’re also in Mercer County getting ready to launch, The Woods, an active adult rental project in East Windsor.” “As far as for sale product goes we’re selling single-family homes just across the border in Lower Nazareth, PA and recently gained approvals for 100 premium townhomes in Rye Brook, NY.”
Sterling Properties’ ability to serve varying markets is further exemplified in its other new suburban market-rate development communities. “We have found success in suburban areas such as Bordentown, NJ and Middletown, NY by bringing those customers a product one would typically come to expect in urban areas. This means spending a little more time on the amenity and finish programming. Those are the types of things that make a difference to the resident’s lifestyle and ultimately helps with the marketability of the project.” Says Mr. Zuckerman. “Of course another large area of focus for us is transit-oriented communities. We have several hundred more units planned within walking distance of NJ Transit stops such as SOMA in Sommerville which is steps to the train station.”
Sterling Properties soup-to-nuts approach to transforming its brand even extends to its new Livingston corporate office which perfectly complements a move to a more cutting-edge look and design for its product. The company headquarters lie in a 5,000 square-foot former telecommunications building and boasts an interior that blends old and new with reclaimed wood, industrial elements, and modern technology and furnishings.
“Our office space itself inspires our ideas and reminds us of the endless design possibilities when planning communities for the future and today,” Mr. Zuckerman says. “Our team is constantly thinking outside-the-box to find new development opportunities and designing and marketing new product to create signature communities with a true identity. What lies ahead for Sterling Properties is what excites us most.”