Flawless Paws 2Sterling Properties has announced the addition of Flawless Paws to the expanding retail roster at The Shoppes at Sterling Parc, an 18,000 square-foot retail center in the heart of nearly 500 high-end residential units in Middletown, N.Y.

Offering one of the most complete pet grooming experiences in the Hudson Valley, Flawless Paws has opened a new 1,250 square-foot modern location at The Shoppes at Sterling Parc that’s perfectly suited to allow for further expansion of the company’s clientele.   Formed in 2012, Flawless Paws grooms all breeds and sizes of dogs and cats using only the finest and safest all natural products.   All pets are bathed with high end “Prima” bathing systems, which oxidize a mixture of shampoo and water resulting in a seriously deep clean coat and healthier skin. The company also sells a small selection of home grooming supplies and products, as well as popular “Pet Odor Exterminator” candles and sprays.

“Our original shop was located in the lower level of my home,” says owner and founder Shay Roda, who possesses more than a decade of experience in pet grooming.  “It was the perfect situation for me to get on my feet and gain a loyal following.  However, we outgrew that location and strict regulations for residential-based companies were limiting the growth of my company. Parking was also getting tough with a residential driveway and a growing number of daily customers.”

Sterling Parc RetailThe Shoppes at Sterling Parc was the perfect retail center to support the growth of Flawless Paws with customized suites that meet specific business needs.   In addition to providing a state-of-the-art retail center to call home, the new site allowed Flawless Paws to create a salon that further broadens its scope of unique services by incorporating facilities dedicated to “special needs” pets, such as rescued dogs and senior pets with compromised health.

“Our suite was built out by Sterling team members and they could not have done a better job,” Shay points out. “Safety and security was one of our main focus when designing our layout.  At Sterling Parc, we included multiple doors between the pets and main entrance to ensure the salon was very secure at all times.  We also include a “special needs” suite in the floorplan to create a safe area for these specific pets.  It’s already proven incredibly beneficial by allowing us to groom animals that have been turned away from many other salons.”

Flawless Paws opened at The Shoppes at Sterling Parc in April and have been flourishing in the new location ever since.

“We have been absolutely thrilled with everything at Sterling Parc,” Shay remarked. “The staff is so kind and accommodating, and the premises are meticulously maintained. The salon is truly incredible and better than I even hoped it would be. We couldn’t have ended up in a more perfect place. It’s truly my dream come true.”

Situated within the 192-home Sterling Parc apartment community and adjacent to the brand new 306-unit Southgate Middletown rental neighborhood, The Shoppes at Sterling Parc features nationally recognized brands, independent boutiques, restaurants or local service providers, including Envy Nails, State Farm Insurance, Katmarie Salon and KM Designs – “Flowers for all occasions.”

Suites range from 1,000 square-feet to 2,400 square feet and can be combined for larger uses.

Located near Interstate 84 and minutes from Route 17 and US 6, The Shoppes at Sterling Parc are easily accessible from many of the area’s major business and residential centers, including the nearby Orange Regional Medical Center.

For additional information on retail opportunities at The Shoppes at Sterling Parc, please call Nick Hollenbeck at (973) 535-1888.

About Sterling Properties

Sterling Properties is widely recognized as a multi-faceted development organization with a wide range of upscale real estate including residential, office and commercial communities throughout New Jersey, Pennsylvania, New York and Connecticut. For additional information on the company, please visit or call (973) 535-1888.

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