Jersey Digs | Factory Reborn: A Sneak Peek at Hoboken’s Southend Lofts

By Chris Fry | A former industrial building on the outskirts of Hoboken has started to welcome its first residents and the developer has revealed a public atrium and other perks of the property following several years of construction.

The Taurasi Group is wrapping up work on the Southend Lofts, a major adaptive reuse project approved in 2022. Situated at 38 Jackson Street, the project occupies a site that was once home to the Davis Baking Powder and My-T-Fine Pudding factories.

First built in 1893 as a five-story structure, the original building has been meticulously restored and complemented by a newly constructed residential wing rising to nine stories. The new portion was designed to echo the scale and industrial character of the original architecture, including oversized factory windows, soaring ceilings, and exposed columns.

The most unique area of the building’s adaptive reuse might be the indoor public atrium, which was designed as a contemporary interpretation of Milan’s Galleria Vittorio Emanuele II. It’s topped by a soaring, translucent PTFE canopy that fills the space with natural light, and the future retail spaces surround the centerpiece.

Southwest Market Sign
A grocery store from the owners behind Dumbo Market is coming to the property. Photo by Chris Fry/Jersey Digs.

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