LIVINGSTON, N.J. – BNE Real Estate Group (www.bnerealestate.com), a national real estate development organization with more than 60 years of experience and the parent company of homebuilder Millennium Homes, announced today the hiring of Kristina Hedden as Vice President of Marketing.
In her new position, Ms. Hedden will oversee the firm’s new development marketing efforts, with responsibilities ranging from market positioning and product development to onsite staffing and promotional strategy. She will focus, in particular, on BNE’s growing portfolio of luxury rental properties currently being constructed along the New Jersey Gold Coast.
Ms. Hedden was previously employed at The Marketing Directors, a leading marketing and sales/leasing firm based in Manhattan that specializes in high-density development.
“Kristina has worked alongside some of the most highly-respected and well-trained professionals in the industry,” said Jonathan Schwartz, Senior Vice President of Livingston, NJ-based BNE Real Estate Group. “She brings to us an extensive knowledge of the urban, multi-family market and a proven ability to conceive and execute comprehensive programs that are fresh, creative and credible. We believe this is an ideal time to bring Kristina on board as we continue to strengthen our focus on new development opportunities in the multi-family sector and prepare to launch several new luxury rental buildings in key urban centers in 2013.”
Ms. Hedden joined The Marketing Directors in 2007 and managed the day-to-day marketing programs of more than 15 high-profile residential developments in the New York metro area during her tenure. Most recently, she oversaw the marketing and leasing programs at Arias Park Slope in Brooklyn, a 95-unit building that was 100 percent leased within six months, and Harrison Station in Harrison, NJ, a 275-unit building that was 100 percent leased in just over seven months. She has represented developers’ interests on both condo and rental projects in neighborhoods such as Jersey City, Brooklyn, Staten Island, Long IslandCity, the Financial District and the EastVillage.
The hiring of Ms. Hedden comes as BNE prepares for an active 2013, with grand openings planned for Twenty50, a 194-unit luxury rental building rising in the shadow of the George Washington Bridge in Fort Lee, NJ; The Warren at York, 139 rental residences in the Paulus Hook section of downtown Jersey City; and additional large-scale residential projects in East Rutherford and Harrison, NJ.
The company already boasts a successful track record in virtually every type of product, from low- and high-rise apartments to luxury townhouses and single-family homes to mixed-use developments.
About BNE Real Estate Group
Based in Livingston, NJ, BNE Real Estate Group is currently involved in the ownership and management of nearly 8,000 apartments and 1 million square feet of commercial and retail space located throughout multiple states, and today has over 2,000 units in various stages of development and construction. Some of BNE Real Estate Group’s current projects include: Vizcaya, 127 luxury residences in West Orange, NJ; RiverPark at Harrison, a multi-phase, mixed-use waterfront redevelopment with a total proposed plan of 1,200 residences in Harrison, NJ; and 190 townhouses in South Brunswick, NJ. For more information on BNE Real Estate Group, please call 973-992-2443, or visit the company’s websites at www.bnerealestate.com and www.millenniumhomes.com.