George Exterior SMALLLeasing Opens for the New Collection of Upscale One- and Two-Bedroom Apartments at 285 George Street

NEW BRUNSWICK, NJ – Capitalizing on the growing appeal of downtown New Brunswick and the tremendous success achieved at The Vue and Skyline Tower, Pennrose Properties has launched The George, its newest luxury rental building in the heart of New Brunswick’s downtown district.

The new 14-story building features 104 upscale one- and two-bedroom rental residences

— including a select number of exclusive upper-floor Penthouse homes. Monthly rents start from the $1,700s for one-bedroom homes and the $2,100s for two-bedroom residences. Immediate occupancy is available. The Marketing Directors is the exclusive marketing and leasing agent.

Ideally located at 285 George Street, the building’s ultra-convenient location will encourage pedestrian activity. Celebrated attractions located just steps away include the George Street Playhouse, State Theatre, Heldrich Hotel, Edward J. Bloustein School of Planning and Public Policy at Rutgers, and countless restaurants, boutiques and nightlife pursuits. The George is also easily walkable to the New Brunswick Train Station which serves the northeast corridor line, and is accessible to major highways including the NJ Turnpike, I-287 and Routes 18 and 27.

“New Brunswick epitomizes the very best of downtown urban living, offering a perfect blend of dining, nightlife and cultural and recreational options, as well as the unique charm and flavor of a University town,” notes Tim Henkel, Senior Vice President of Pennrose Properties. “We witnessed incredible demand and market acceptance at The Vue and are excited to now introduce The George which will deliver a stimulating live/work/play experience in a professionally-managed building situated along one of the City’s most identifiable shopping, entertainment and cultural centers.”

Designed by Kitchen & Associates, The George stands as an instant iconic landmark among New Brunswick’s burgeoning skyline with its faceted exterior design that emphasizes vertical characteristics and a liberal use of glass. Contemporary, high-end design is extended throughout the boutique building’s interior spaces as well, highlighted by an attended, social lobby lounge featuring a bar, TV and Wi-Fi. Residents will also enjoy a fitness center and Verizon Concierge services, while preferred access will be available at the newly-opened, 60,000 square-foot Robert Wood Johnson (RWJ) Fitness & Wellness Center, featuring a state-of-the-art workout facility, a Junior Olympic-size lap pool, a therapy pool and a therapeutic spa area. Individual storage lockers and bike storage are also available.

Well-conceived floor plans at The George feature designer finishes and appointments not commonly found in rental buildings. Dramatic expansive windows maximize the building’s magnificent views of the New Brunswick skyline and Raritan River. Hardwood floors can be found throughout the living and dining areas, while modern kitchens feature solid wood cabinetry, granite countertops, and state-of-the-art stainless steel appliances. Spa-like bathrooms are adorned with porcelain tile floors and Kohler fixtures.

“From well-appointed living spaces to the unique lobby experience to the ideal location on George Street, The George presents an exciting new alternative to enjoying all that downtown New Brunswick has to offer,” notes Jacqueline Urgo, President of The Marketing Directors, the building’s exclusive marketing and leasing agent. “It’s a lifestyle experience that’s sure to appeal to a wide range of residents.”

The George was developed in accordance with guidelines set by New Jersey’s Clean Energy Program’s™ (NJCEP) Pay For Performance which encourages new construction developments to achieve energy costs 15% below the current energy code. As a result, homes at The George are more environmentally-sensitive and more efficient than comparable new construction buildings while providing greater comfort and lower energy bills.

For additional information on The George and to schedule an appointment to tour the model homes, please call 732-339-3199 or visit The onsite leasing office is open Monday thru Friday from 10:00 a.m. to 6:00 p.m. and Saturday and Sunday from 11:00 a.m. to 6:00 p.m.


About Pennrose Properties

Founded in Pennsylvania in 1981, Pennrose is a premier multifamily development and residential property management company. The Company has extensive expertise in complex, multi-phase urban and suburban development including mixed-use development for both market-rate and mixed-income communities. From new construction to historic preservation, Pennrose maximizes value and provides outstanding quality. The company has achieved unparalleled success in the more than 150-plus communities and 10,000-plus units it has developed and managed.

About The Marketing Directors

For more than 30 years, The Marketing Directors has been the preeminent development advisory and marketing and sales force in luxury residential development. Its team works exclusively on behalf of elite owners and builders of residential housing to develop, market and sell customized, architecturally-superior spaces. The Marketing Directors’ sophisticated professionals are industry leaders, respected partners and market innovators. Headquartered in New York City with offices and sales teams across North America, The Marketing Directors has $30 billion in collective sales and has led its clients to successfully sell out more than 1,000 new developments. For more information on The Marketing Directors, call 212-826-8822 or visit

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