One & Two Bedroom Model Homes Key To Leasing Success At The George High-Rise Rental Building In New Brunswick


The George just introduced the third one-bedroom model home in the building following the tremendous success of its two predecessors.

Pennrose Introduces New One and Two Bedroom Models To Showcase Upscale Living Spaces

NEW BRUNSWICK, NJ – The value of a professionally-merchandised model home cannot be underestimated as a fully-furnished and decorated residence effectively demonstrates the floor plan’s living possibilities while appealing to prospective residents’ sense of lifestyle.

The ability of a model residence to showcase a home’s living spaces and connect with prospective residents has clearly been evident at The George, an upscale 14-story high-rise apartment building in downtown New Brunswick where new model homes have consistently spurred leasing activity.  In fact, Pennrose, which developed and manages The George, just introduced the third one-bedroom model home in the building following the tremendous success of its two predecessors.

“You want people to be inspired when they walk through the residence and to envision themselves living there,” notes Lorena Gomez, Regional Property Manager for Pennrose.  “Our first two model homes helped us lease up two entire floor plan lines.   The introduction of the third model home, has once again displayed how these stylish living spaces fulfill the needs of today’s sophisticated renter.”

The one-bedroom model has been joined by a new fully-furnished two-bedroom model which features a spacious 942 square foot layout, open kitchen and ample closet space.

Lifestyle, location and value have played a pivotal role in the success of The George, which is now more than 65% leased, according to The Marketing Directors, The George’s exclusive marketing and leasing agent.  The new collection of 104 residences features a variety of one- and two-bedroom homes —  including a select number of exclusive upper-floor Penthouse homes — at monthly rents starting from the $1,800s for one-bedroom residences and the $2,200s for two-bedroom homes.  Immediate occupancy is available.

Residents at The George enjoy an attended, social lobby lounge featuring a bar, TV and Wi-Fi; onsite fitness center and Verizon Concierge services.  In addition, preferred access is available at the newly-opened, 60,000 square-foot Robert Wood Johnson (RWJ) Fitness & Wellness Center.

Located at 285 George Street, The George’s ultra-convenient location places residents in a desirable live/work/play environment.  Celebrated attractions located just steps away include the George Street Playhouse, State Theatre, Heldrich Hotel, and countless restaurants, boutiques and nightlife pursuits. The Fresh Grocer, a full-service supermarket, is also just a few blocks away.  The George is easily walkable to the New Brunswick Train Station which serves the northeast corridor line, and is accessible to major highways, including the NJ Turnpike, I-287 and Routes 18 and 27.

Well-conceived floor plans at The George boast designer finishes and appointments.  Expansive windows maximize the high-rise building’s magnificent views of the New Brunswick skyline and Raritan River.  Hardwood floors can be found throughout the living and dining areas, while modern kitchens feature solid wood cabinetry, granite countertops, and state-of-the-art stainless steel appliances. Spa-like bathrooms are adorned with porcelain tile floors and Kohler fixtures.

For additional information on The George and to schedule an appointment to tour the model homes, please call 732-339-3199 or visit  The onsite leasing office is open Monday thru Friday from 10:00 a.m. to 6:00 p.m. and Saturday and Sunday from 11:00 a.m. to 6:00 p.m.

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