The Woods at East Windsor Filling Active Adult Demand for Upscale, Maintenance-Free Rental Living


EAST WINDSOR, NJ – With its upscale homes, maintenance-free environment and wealth of recreational and social amenities, The Woods at East Windsor has quickly tapped into the strong demand from Baby Boomers looking to enjoy a high ease of living in luxury apartment communities.

Offering of 86 studio, one- and two-bedroom rental homes and a desirable Mercer County location, the intimate new community has had great appeal to active adults aged 55 and better who have owned large suburban single-family homes and are now opting to move to apartment neighborhoods, freeing themselves from tiresome tasks such as snow removal, lawn care and home repairs and eliminating mortgage payments and property taxes.

More than 30% of the apartments at The Woods at East Windsor have already been leased just months after opening, a clear sign it’s fulfilling the changing lifestyle needs of Baby Boomers looking to remove the headaches and hassle associated with homeownership.

“Active adults are ready to downsize and are looking for a more convenient and affordable lifestyle,” says Nick Hollenbeck, Director of Sales and Marketing for Sterling Properties, developer of The Woods at East Windsor.  “The Woods at East Windsor provides just that with maintenance-free living, stylish apartments and world-class recreational and social amenities, all without the stress and worry of the considerable financial commitment of owning a home.  It’s added up to tremendous leasing activity and interest since we introduced this community this summer.”

Monthly rents at The Woods at East Windsor begin from an affordable $1,350.  Adding even more value is a special incentive introduced by Sterling Properties which provides one-month free rent on a 13-month lease.  Interested renters can tour the community during special fall Open House events held 11 a.m. to 5 p.m. daily.

Apartments at The Woods at East Windsor are housed three separate elevator buildings.  Renters have seven different layouts to choose from ranging from 726 to 1,298 square-feet and boasting upscale elements such as luxury flooring, upscale kitchens with shaker-style designer white cabinets, quartz countertops and stainless steel appliances, individual washer/dryer and outdoor balconies.  Many homes come with private garage parking. On-site storage will also be available.

Leasing for The Woods at East Windsor is taking place in the community’s state-of-the-art clubhouse, highlighting the resort-style living right from the start.  Residents at the neighborhood will have access to the 3,000 square-foot clubhouse which includes billiards, fitness studio and clubroom with kitchen.  There’s also an outdoor swimming pool, Dog Park, community garden and walking paths.

Along with the built-in amenities that the community offers, the location is also what makes The Woods at East Windsor so special, Mr. Hollenbeck points out.

“We’re surrounded by convenience in all directions,” he says.  “On one side you’re within walking distance to the East Windsor Senior Center and Target.  In the other you’re around the corner from grocery, world class dining, banking and major hubs like The New Jersey Turnpike and Route 33.

“We’re also just a short trip to historic Princeton, some of New Jersey’s finest golf courses, parks and other outdoor recreational facilities.  And with a central New Jersey location, The Woods at East Windsor is just 60 minutes from Philadelphia, Manhattan and The Jersey Shore.”

Two professionally-decorated model apartments – a one-bedroom Blossom design and two-bedroom Fushia floorplan – are now open and available to tour at The Woods at East Windsor, providing visitors an up close look at its luxury living environment.

For additional information on The Woods East Windsor, please visit or call 609-426-0246.

About Sterling Properties

Sterling Properties is widely recognized as a multi-faceted development organization with a wide range of upscale real estate including residential, office and commercial communities throughout New Jersey, Pennsylvania, New York and Connecticut.

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